In organizations, video is being used to share stories and is being rolled out in many marketing and content strategies. How can you ensure that you are ready to expand video capabilities in your organization, and to increase the storing of assets and the wider use of video?

The panel discusses how to look at maximizing video workflows, the successes and opportunities including:

A high-level conversation with DAM leaders from three global enterprises, each representing a different phase of their DAM evolution.

From early-stage implementation to mid-journey scaling and advanced maturity, the leaders share firsthand experiences, challenges, and solutions that are shaping their organizations' DAM strategies.

Including:

When your users say, “the DAM is broken,” what they’re really telling you is that the system doesn’t work for them. At Deutsch Family Wine & Spirits, that feedback became the catalyst for a full-scale DAM transformation – one grounded in user research, technical auditing, and scalable design.

What happens when you stop guessing and start asking? You uncover the real reasons behind low adoption, poor usability, and inconsistent access – and you gain the clarity needed to build a system that actually works.

The opportunities:

Fact:

DAM is no longer just a back-office utility for managing marketing images. It's becoming a central pillar of enterprise-wide content operations, brand governance, and customer experience strategies.

Consequence: 

As organizations grapple with an explosion of digital content and rising demands for personalization, DAM is stepping firmly into the spotlight as a strategic enabler.

Reasons and implications: 

Refresh over coffee. Share experiences.

Networking prompt and let’s ‘break the ice’ - connect with someone you’ve not met before! Mingle with your peers. Take time to forge a new connection in your DAM community.

Exhibition - your chance to check out the live demos, to contrast and compare. Talk to those who have the solution you might need.

Video isn’t just another content type—it’s one of the most powerful drivers of engagement and brand value across industries. Yet with growing volumes of new footage and archival content siloed across platforms, many organizations still struggle to manage video alongside their other digital assets.

In this session, Karl Walter of Penske Media Corporation will share PMC’s ongoing journey to centralize video in the DAM, from digitizing historic libraries like Dick Clark Productions to building workflows that enable tomorrow’s OTT distribution and monetization.

Customers expect more than content delivery – they expect seamless, personalized experiences at every touchpoint. Meeting this demand requires more than incremental improvements; it calls for true transformation of the content supply chain.

At the heart of this transformation is DAM – not as a static system of record, but as a strategic, AI-ready enabler that connects people, processes, and technology.

Context:

• The quantity and variety of assets organizations generate is skyrocketing.
• Customers expect those assets to be deployed in timely, personalized communications.
• At the same time, customers increasingly use AI to surface content and make decisions. 
• That’s why, in marketing organizations, DAM needs to evolve.

As AI rapidly reshapes how content is discovered, assembled, and experienced, traditional DAM strategies are no longer enough.