Digital asset management has traditionally focused on organizing, governing, and distributing approved content. But what happens after those assets leave your DAM?

As counterfeit goods, unauthorized sellers, and intellectual property infringement continue to expand across ecommerce marketplaces, social media, and digital channels, organizations are discovering that their DAM can play a much larger role in brand protection.

What does modern DAM look like inside two complex enterprise organizations? 

Hear two different perspectives on the same challenge from Timothy Kasper, Director of Marketing Operations Nationwide and Shayla Nastasi, Digital Asset Manager at Helen of Troy. Together, they’ll share how their teams are making content easier to find, reuse, and govern while embracing AI. 

Most DAM conversations focus on strategy, governance, metadata, AI, and transformation. Far fewer focus on what actually breaks in day-to-day operations.

This panel brings together practitioners from across the DAM ecosystem to discuss the operational realities that often remain hidden behind process diagrams and transformation roadmaps.

Panelists share candid perspectives on where workflows fail, why workarounds emerge, and what prevents organizations from achieving the outcomes they expected from their DAM investments.

The panel discusses how Generative AI and DAM are evolving and the implications for:

• The content supply chain and the growing complexity of that supply chain.
• Where the assets come from and go to.
• What other systems of record are required along the way.

Covering the latest trends and the challenges facing organizations, including:

New world: when AI is the buyer:

• When AI agents do the shopping, who still needs a product page?
• The Invisible Storefront: Rethinking DAM When the Buyer is an API.

Covering:

Covering:

The many parts of pre-implementation processes that aim to answer the question, "How do I get started?" including:

• Discovery.
• DAMS selection.
• Testing and outreach.
• Setting up guiding principles.
• Establishing processes and workflows.
• Identifying gaps in policy.

Context:

Two years ago: the SharkNinja DAM was functional but underutilized: 52,000 assets, 527 users, and a platform without a real program built around it.

What we did: a deliberate relaunch built around taxonomy, governance, training, and integrations.

The result: 261,000 assets, 2,800 global users, monthly logins up 16x, and downloads up 22x. Growth driven by program design, not the tool itself.

Context:

Everyone is talking about AI agents, but what does an "agentic experience" actually look like inside a Fortune 50 content supply chain?

Three creative technology leaders will demystify the buzzwords and explore how AI is fundamentally rewiring the way we store, build, and deploy content.

Covering: the critical shift from treating DAM as a static storage facility to transforming it into a proactive ecosystem.

Including:

A Strategic Playbook for Adoption, Influence and Business Value

Reality

Your DAM competes for attention just like any other internal initiative.

The challenge

To earn sustained adoption, administrators must think beyond training and market the platform with the same discipline used to launch a product.

Meeting the challenge

Drawing on how Light & Wonder - one of the world's largest gaming and entertainment companies - built an engaged, thriving user community on Orange Logic’s DAM: