Taste Won’t Save You

Context

As AI, automation and restructuring reshape the value of creative work, the most visible parts of what creative teams do, speed, volume, versioning and output, are becoming the easiest to optimise, automate and devalue. The deeper threat is not AI itself. It is the long-standing tendency to reduce creative labour in the process of production. And creative value is tough to measure but easy to cost.

More work, tighter timelines and growing expectations are putting creative teams under pressure to scale. 

But how do you increase output without sacrificing quality or brand control?

Nicole Kaminski, from Canva, shares a practical look at how teams are approaching this challenge. From building smarter brand templates with built-in guardrails to using AI to take on repetitive tasks. 

Through real-world examples and lessons learned, the session explores what it takes to build modern Creative Operations that can scale output without losing control.