Every product-tech company is scrambling to implement AI, but few recognise where the real power lies.

While regulations and corporate policies slowly take shape, design and product teams are making dozens of daily decisions that collectively determine AI's trajectory. Every choice—from data selection to interface transparency, from workflow automation to human oversight—puts a finger on the scale of our shared future. You didn't ask for this responsibility, but design operations professionals and the teams they support have their hands firmly on the wheel.

Naresh Shan is a seasoned leader in DesignOps and User Experience, with over 17 years of expertise in optimising design strategies to drive measurable business outcomes. As a Global Director of UX & DesignOps and the founder of DesignOps Aligned, a consultancy focused on transforming design operations, Naresh excels in streamlining processes, fostering cross-functional collaboration, and enhancing user-centric design through innovative methodologies.

Vinod Suresh is a leader in product innovation with a focus on building engaging and magical products with Gen AI. At GoDaddy he spearheads subscription as GM to nurture long term customer growth and is also the Chief Product Officer for Independents and small business products. Vinod’s previous role include leading Billion-dollar product transformation to ' bend the curve' at Samsclub, incubate WalmartPlus business rooted in behavior and data science.

Carla has over 10 years of experience working with globally recognised brands and retailers through a variety of roles across client success, sales, and strategy at leading ecommerce SaaS vendors including ROKT,  Bazaarvoice and Yext. Most recently Carla led Salsify's EMEA Retail Strategy for Growth working closely with global strategic brands in CPG on their PXM strategy and digital shelf programs.

Chuck serves technology and digital business executives. He is an expert on the application of digital technologies to impact business outcomes. He is a noted authority on digital experience technology and vendors that deliver the next generation of content, digital media, and product information capabilities. He has been a trusted advisor to many C-level executives and board members on digital’s impact on business. Chuck’s research is focused on helping executives develop and implement digital strategies that deliver outcomes for businesses and consumers.