Technology alone doesn’t deliver transformation; people do. 

While AI is rapidly reshaping DAM and our wider content operations, most initiatives stall not because of funding or features, but because of adoption challenges. 

This session explores why change management is the single most important success factor in technology rollouts. Drawing on insights from the 2025 State of AI in DAM and Content Operations research, we’ll examine how to overcome resistance, align leadership and teams, and build the conditions for lasting change. 

This session discusses the relative merits of common responses and shares practical ways to bring teams together, streamline workflows, and choose the right tools that support identified goals – not complicate them.

Including:

Fact:

When metadata, legal permissions, and asset usage rights don’t align, teams face delays, compliance risks, and barriers to content reuse.

Solution:

The big challenge:

Transforming your product experiences involves more than just adding or swapping out technology solutions. Driving meaningful business impact starts with aligning strategy and people. 

How School Specialty met the challenge:

With leadership buy-in secured they employed a governance framework designed to a) scale, and b) foster seamless cross-functional collaboration.

Takeaways from this talk:

What the market wants:

• Powerful AI technology and predictive content delivery.
• Effective DAM - centralizing, organizing, and accelerating access to media.
• Real-time content demands (OTT, social, global syndication).
• Speed, scalability, and global access.

The operational demand for real-time content access is unprecedented - and growing rapidly.

The A+E Global Media Experience:

Question: How do you future-proof your DAM to maximize value before AI transforms everything?

Tip: Solid DAM fundamentals.

Answer: You need to lay the groundwork with a future-ready DAM foundation.

A high-energy, one-of-a-kind session designed to showcase the future of AI-driven solutions in Digital Asset Management.

Context:

The DAM landscape is evolving rapidly – and many enterprises are now looking beyond traditional use cases to embrace what industry insiders are calling DAM 4.0. What does that mean in practice?

Some answers:

This forward-looking panel will explore what’s next for DAM as it becomes more embedded, intelligent, and strategic throughout the enterprise.

Panel members will share how they are preparing their systems, teams, and strategies for the next generation of DAM.

AI is transforming how organizations create, manage, and deliver digital assets. But for DAM professionals, it is more than just creating and storing content. It is about how AI can enrich metadata, integrate with business data for approved usage, and support growing governance requirements that drive discovery, usage, and compliance.

Exhibition Opens - your chance to check out the live demos, to contrast and compare.

Networking prompt and let’s ‘break the ice’ - connect with someone you’ve not met before! Mingle with your peers. Take time to forge a new connection in your DAM community.

DAM New York Bingo - take a moment to join our bingo competition, which will be running throughout the event.