Why the best DAM experiences happen when no one knows they’re using a DAM
Common scenarios:
Your DAM system is a masterpiece of organization, metadata, and workflows. So why does only 15% of an enterprise actually use it?
Here’s the uncomfortable truth: while you’ve perfected asset storage, most of your teams find your DAM too complex and too time-consuming or simply don’t know it exists. Sales teams use outdated product images. Regional offices go off-brand and HR recreates materials from scratch. Why? Because accessing the right assets requires expertise they don’t have and because access is not available within the context in which they currently work.
Solutions:
This session explores the paradox at the heart of modern DAM: the more powerful you make it for creative professionals, the more intimidating it becomes for everyone else.
But what if the solution isn’t simplifying your DAM — it’s making it disappear from view?
How leading DAM vendors are expanding beyond the creative department with the CI HUB Product Family to serve the entire organization — delivering assets where people actually work. In PowerPoint, Word, Google Docs, Figma, Adobe Express, Canva, Adobe CC and other daily tools, including direct integration to the OS Desktop.
Why the most successful DAM deployments are the ones users don’t realize they’re using.
How an “invisible infrastructure” approach transforms DAMs from niche creative tools into mission-critical enterprise platforms.
This is for you:
Whether you’re a vendor looking to multiply your addressable market, a DAM leader or a change champion struggling with adoption.
This is a strategic shift that’s reshaping how organizations think about asset management.
