With the rollout of a unified digital collections’ ecosystem across the University of Oxford’s four museums with the aim of improving long-term preservation and expanding digital access to collections for research discovery and public engagement, this session explores the journey from fragmented, siloed systems to an integrated service, and the organisational, technical and cultural challenges involved.

As more museums bring AI into DAM processes, industry professionals are seeking clear guidance on adopting these tools responsibly—while honoring commitments to data privacy, digital preservation, and institutional integrity.

In this session, Terentia CEO Neal Bilow will explore what responsible AI means for the GLAM sector and how institutions can get started. Attendees will learn about Terentia’s approach to building a trusted AI digital repository, where AI systems are powered entirely by an institution’s authenticated data, assets, and metadata.

The need:

Marketing, creative, and product teams adopt AI tools for content generation, personalization, and operational efficiency, the foundational need for a single source of truth for all digital assets becomes critical.

Things to consider now before you lose control of your assets:

  • Forensic watermarking.
  • Embedded metadata and C2PA.
  • Upstream and downstream hand-offs and version control.

Solutions: 

Context:

The Susanne Kester Archives at the Skirball Cultural Center (SCC) in Los Angeles collects and preserves materials that document the SCC’s history, exhibitions, and community, cultural and educational programs.

What we plan to do:

Whilst preparing to migrate a DAM system the SCC Archives is re-imagining the metadata structure of Skirball's digital collections.

Covering:

At all stages of the digital life cycle, brands must manage and protect their digital assets throughout the marketing and creative ecosystem

The challenge:

How to effectively use DAM to manage legal permissions and restrictions.

Solutions include tools to:

  • Enforce policies.
  • Track usage.
  • Protect intellectual property.
  • Ensure legal compliance
  • Control access to content

This panel of end users with practical real experience provides practical answers.