Events How to Use AI in Day-to-Day Management Course Summary

Registration for this series includes access to all sessions to view live and watch again on demand.

Session 1: Mapping the AI Landscape – From Multimodal Models to Business Applications
Tuesday, February 03, 2026
8AM PST / 11AM EST / 4PM GMT / 5PM CET

Objective: Build a clear understanding of modern AI tools and core business applications.

Key Topics:

Events Event Speaker Jodie Bach

Since 2012, Jodie has built a robust career in the Consumer Packaged Goods (CPG) industry, with roles at Columbia Sportswear Company, Nike, and Gerber Gear. Her unique blend of experience across creative, marketing, technology, and operations enables her to lead complex regional and global cross-functional initiatives. Her leadership spans a wide range of Marketing Technology (MarTech) domains, including Digital Asset Management (DAM), Creative Project Management, Marketing Operations, Branded Site Deployment, Document Management Systems (DMS), and Relational Databases.

Events Event Speaker Teri Henman

Teri is a seasoned creative leader with 20 years of experience shaping globally recognised brands through impactful, purpose-driven storytelling. As Global Executive Creative Director at Deliveroo, Teri leads the end-to-end creative vision across all customer touchpoints. Overseeing a team of 20+, she works closely with marketing teams, and agency partners to develop campaigns that span AV, OOH, OLV, Social, CRM, and in-app.

Events Event Speaker Kalel Johnston

Kalel drives the research, implementation and optimisation of technologies that help the Sanitarium Health Food Company’s brands evolve and thrive. With over 15 years in digital design and development across agency, education, tourism and FMCG, Kalel brings a blend of creative and technical expertise that bridges user experience, marketing and technology.

Events DAM Sydney 2025 Keeping DAM Healthy and Aligned at a Local, Regional and Global Level

Implementing a DAM at a global level is a daunting exercise. It's not just about aligning metadata and process for the greater good of global reuse, but understanding a raft of cultural and legal rules that need to be navigated and enforced.

The role of the DAM manager is one that can feel like being the Lone Ranger, offering their aid to individuals or small groups facing powerful adversaries, with the ultimate objective ensuring that the metadata code is being followed and that only good assets rich in context are available for reuse and bad or old assets are weeded out.

Events Webinar Speaker Michel Benhamou

With over 15 years of experience in digital marketing and new technologies, Michel Benhamou has worked at major international agencies such as Havas, AKQA, and OLIVER/The Brandtech Group in Chennai, London, and Paris. He has supported major global brands like Hennessy, Unilever, Pernod Ricard, Hertz, and Facebook on complex integrated projects.

As COO & Head of Content Studio at Hogarth France, Michel Benhamou's main responsibilities include:

Events Webinar Creative Production in the Age of Agentic AI

Agentic AI combines the best of AI and SaaS without the pitfalls of Generative AI. 

Covering:

Two experts steeped in creative production describe how Agentic AI is revolutionizing their field. 

They will share a clear roadmap to harness AI’s potential - from pinpointing the right problems to solving them with AI + people + software. 

Packed with real-world examples, they will reveal how leading enterprises: 

Events DAM Sydney 2025 Achieving Long-Term DAM Success – Overcoming the Challenges that can Hold Back Growth and Slow Evolution in DAM

Context:

It’s all too common for management to push for the DAM to become something that it wasn’t designed for, adding unnecessary additional complexity, growing the DAM in the wrong direction, and leaving the team bogged down in managing a DAM that wasn’t built for their real needs.

Solution:

Having good governance and decision-making rules in place can help to ensure that the right decisions are made at every step when growing/evolving the DAM.