DAM technology is playing an increasingly important role across the entire enterprise. The panel discusses the implications of DAM becoming a critical omnichannel tool across multiple verticals, including:

• Marketing (in all its forms).
• Advertising.
• Sales.
• Customer support.

In fact, DAM plays a growing role in all areas of online and offline digital experience.

Examining the Essential Role Played by DAM in one of the Largest Publishing Companies in the World

With hundreds of print publications a year, including People Magazine, Food & Wine, and Travel & Leisure, and with a strategic move in the direction of digital transformation, DAM is at the heart of change at Dotdash Meredith. Managing the reuse rights of these valuable assets is an essential part of this.

Your chance to visit the exhibition and network with your fellow DAM Professionals. 

Ever wondered how companies manage millions of digital assets and still deliver on tight deadlines for live events like the Oscars and Grammys? At PMC, home to brands like Rolling Stone, Variety, and Billboard, the stakes are immense: over 9 million assets to organize, 300+ live events to support, and the expectation to deliver final assets in hours, not days.

Key Benefits, Challenges, and What Comes Next

DAM as the Backbone of Content Operations

• The increasing reliance on DAM for content creation, distribution, and reuse.
• The shift from DAM as a repository to DAM as an intelligent hub for content automation and personalization.

Benefits of a Well-Integrated DAM in MarTech

Do you need to transform your digital asset management? Do you need to do more than fix the basics? Do you want to transform you DAM so it’s a content hub that drives your brand forward?

If your answers are “Yes”, “Yes” and “Yes” this dynamic session explains how. Leading companies have already done it and now everyone can.

Covering:

Start your day with a bite to eat and a chance to visit the exhibition.

Front line experts who have ‘been there’ and ‘done it’ discuss how to use cross-functional collaboration and data-driven decision-making to ensure strategic DesignOps initiatives deliver measurable business impact.

Panellists will: 

• Share practical frameworks for bridging the gap between high-level vision and day-to-day operations. 
• Demonstrate how to leverage analytics and KPIs to validate success. 

The discussion will highlight how DesignOps can: