Events Event Speaker Maggie McDonald

Maggie McDonald leads the Marketing Program Operations Team at Snap, where she partners with the executive leadership to shape the systems, workflows, and ways of working that let creative teams deliver at scale without losing quality. She leads an operations team with a clear mandate: drive operational excellence while finding the right balance between AI and human creativity in a fast-moving creative organization. Maggie has spent over a decade building the connective tissue between creative strategy and production. Designing the intake, scoping, and workflow frameworks that keep 100+ concurrent initiatives moving, and championing agentic AI workflows that increase throughput without sacrificing creative standards. She's known for turning ambiguity into repeatable systems and protecting the space creative teams need to do their best work.