Context:
Rolling out a PIM strategy might look straightforward on paper. In reality, it's an act of people, processes, technology, and change.
Seen it, done it before:
Experienced practitioners who have met the challenges of PIM transformation share what they know about what it really takes to make it work.
From driving user adoption and designing intuitive workflows to building product data models that eliminate duplicate effort, they discuss the lessons learned from turning strategy into execution.
Covering:
- Building workflows and governance that encourage adoption – not resistance.
- Structuring product data to enable reuse, consistency, and shared attribution.
- Reducing manual data entry and creating scalable, efficient processes.
- Preparing your product experience strategy for AI, intelligent search, and agentic commerce.
- PIM vs PXM (creating experiences vs product records) and rethinking product information as a business capability.
A candid discussion that unpacks change management, the evolving relationship between PIM and PXM, and why product information shouldn’t be treated simply as a technology project.
Relevant:
Whether you're a global manufacturer, a nonprofit, or a growing retailer, implementing PIM across multiple regions, teams, and platforms requires collaboration and a clear content strategy.
Discussing the core principles behind successful digital product content – from PIM and DAM to commerce, B2B, and B2C – how to build a scalable approach that elevates your highest-value products and extends those benefits across your entire portfolio.