As Head of Creative at Ocado Retail, the UK's fastest growing online retailer, Carol leads a team of 34 creatives across strategy, motion, copy and design. The team is at the forefront of crafting the brand's voice and igniting customer connections through impactful work. Carol cultivates an environment of experimentation with a passion for relentless invention.
With a 15-year track record, Carol brings extensive experience from her five-year tenure as Global Head of Creative at innocent drinks. Here, she established their master brand platform, 'little drinks big dreams,' delivering impactful 360 campaigns across Europe and also spearheaded a significant packaging redesign and built the creative team from 12 to 26, ensuring strategic alignment for future growth. Before this, Carol honed her expertise over a decade agency side, collaborating with global entertainment giants including Disney, Nickelodeon, The Royal Ballet, Discovery Channel, and Warner Bros, defining creative direction across multiple platforms. A trained coach, Carol is a passionate advocate for inclusive creative leadership, committed to unlocking unexpected solutions and empowering teams to deliver work that truly gets noticed. Expect creative excellence with a distinctively rebellious edge.