First Sessions Confirmed
Check out the first 5 confirmed sessions below...
What Happens After DAM Discovery
- How we Turned Insights into Action
Context:
Many DAM programmes invest heavily in discovery and assessment — yet far fewer conversations explore what happens next.
What it really means to move from DAM discovery into execution.
The challenge:
Following a comprehensive review that surfaced multiple DAM-related initiatives, we were faced with a familiar challenge: everything mattered, but not everything could be done at once.
Covering:
- How to translate discovery findings into a prioritised DAM initiative portfolio.
- The frameworks used to sequence work.
- The roadblocks along the way when initiatives met organisational reality - some projects moved forward successfully, others progressed more slowly, and some revealed critical readiness gaps.
- Using less tools and more decision-making, governance, and organisational readiness.
- Balancing the needs of all users, driving DAM adoption, and ensuring the system truly works across multiple teams with what is possible - technologically and financially.
No stone unturned, practical insight into how DAM decision makers and leaders can jointly navigate prioritisation, execution, and change. Sharing lessons learned and what we would do differently next time.
Austin Jones, Group Product Manager for B2B Products, BBC Studios
Jennifer Pflaumer, Founder & CEO, Paroo, LLC
Enabling Access to the National Video Archive of Performance (NVAP)
- from Vaulted to Visible
Context and Challenge:
The NVAP comprises over 400 recordings of live theatre and performance, compiled since 1992 under a unique agreement between the Federation of Entertainment Unions and the V&A Theatre and Performance collection. While this agreement has enabled the recording of performances, access to the material has been challenging due to multiple technological restrictions.
Solution:
- How we expanded access to NVAP through the development of a dedicated ‘public’ web portal, available on-site via a new digital suite at V&A East Storehouse.
- How we worked with internal stakeholders to define an appropriate access framework.
- How metadata standards and interface design were adapted to support public discovery.
Covering the challenges of balancing access and legal obligations. How this project has fundamentally changed the ways researchers and audiences can engage with the NVAP collection.
Zoë Hollingworth, Collections Systems Lead, V&A South Kensington
Pam Young, Head Registrar – Documentation & Systems, V&A South Kensington
Change Management at the Core of DAM and AI Success
- Beyond the Tools
Technology alone doesn’t deliver value, people do.
The issue:
As DAM and AI continue to reshape content operations, many programmes still fail to deliver impact. Not because the technology is wrong, but because the humans were not brought along throughout the change journey.
Challenges and Solutions:
- Why change management remains the single most critical success factor in DAM and AI initiatives.
- How to overcome resistance, align leadership and delivery teams, and design ways of working that support adoption rather than friction (based on real enterprise experience and insights from the 2026 State of AI in DAM and Content Operations research).
Covering:
- How organisations can prepare for AI success by laying stronger foundations.
- How to convince leadership to allocate budgets.
- The practical actions that help embed change long after go-live.
- What DAM professionals can do to stay relevant and confident as technology continues to evolve.
Kristina Huddart, Content Operations & Marketing Technology Consultant, Huddart Consulting Ltd.
The Future of Digital Asset Management including the Content Demand Chain
Context:
- As enterprises accelerate AI initiatives, expand omnichannel delivery, and confront rising content complexity, DAM is being pushed far beyond its historical role as a system of record for files.
- By 2026, the most successful organizations are no longer thinking about DAM as just a repository or just a workflow hub in the content supply chain. Rather, they are re-architecting it as a foundational platform for intelligence, orchestration, and real-time decision-making.
The most important DAM trends shaping the next 12–24 months:
- Why many enterprises are being forced to rethink both their technology choices and their operating models.
- How DAM is evolving from a content supply-chain tool into a core enabler of the emerging content demand chain (based on Real Story Group’s DAM 4.0 research, vendor evaluations, and enterprise advisory work).
Reporting:
- The key DAM technology and buyer trends defining 2026.
- Why AI initiatives are exposing the limitations of DAM 1.0 and 2.0 architectures.
- How DAM 3.0 ‘Content Warehouse’ models are becoming table stakes for enterprise readiness.
- Early signals of DAM 4.0, including predictive, adaptive, and intelligence-driven use cases.
- What enterprises should prioritize now to future-proof their DAM investments.
Jarrod Gingras, Managing Director & Principal Analyst, Real Story Group
From Connected to Intelligent: Scaling Your DAM Integration Ecosystem
Context:
Most organisations have moved beyond asking whether they should integrate their DAM – the question now is how to scale those integrations intelligently across the enterprise.
As the ecosystem surrounding DAM expands to include PIMs, CDPs, CRMs, marketing automation, eCommerce platforms and AI services, the point-to-point connections that worked for two or three systems quickly become unmanageable at scale.
The Integration Maturity Curve:
- A practical framework for assessing where your organisation sits today and what it takes to progress from basic connectivity to intelligent, AI-enhanced orchestration.
- Draws on real-world implementations across retail, property, media and manufacturing.
What breaks when integrations scale globally and how to design for metadata consistency, federated governance and regional flexibility from day one.
Covering:
- Where most organisations sit on the integration maturity journey – from manual processes through connected, orchestrated and intelligent stages.
- Why point-to-point connections don't scale and what to put in their place.
- How to identify high-value integration opportunities by starting with operational bottlenecks, not technology wish lists.
- What breaks at scale – metadata, governance, rights management and performance across global teams.
- How AI capabilities such as automated metadata enrichment and predictive asset distribution enhance integration patterns – and why metadata readiness is the prerequisite.
- Practical next steps for advancing your integration maturity and preparing for AI-ready content operations.
Andrew Lomas, Co-Founder & CEO, Creative Folks IT