Content that is compliant, consistent, and on brand is essential to building a trustworthy, authentic brand—making visibility into rights across every asset a necessity. This session highlights real-world use cases showing how leading brands, such as L'Oreal and Coca-Cola, have seamlessly extended Digital Rights Management (DRM) into their existing DAMs, ensuring content is cleared, compliant, and ready for use.

Your content is everywhere—but can you see it? Can you measure its impact?

Enterprise marketing teams invest millions in content creation and activation, yet most still struggle to answer foundational questions:

Generative AI is helping teams create more content than ever, but “more” doesn’t always mean better. In this keynote, ITG CEO Andrew Swinand reveals how brands are using Operational AI to transform DAM from a system of record into the engine of enterprise content operations, helping leading brands boost efficiency, visibility, and ROI.

Join Dovecot Studio and Sesame Workshop (the global nonprofit behind Sesame Street and so much more) to learn how enterprise taxonomy can integrate DAM into the broader Marketing and Communications (MarCom) ecosystem.

Sesame Workshop, like many organizations, faces challenges with fragmented workflows, siloed teams, and outgrown technology infrastructure. These issues are both enriched and further complicated by over 50 years of organizational legacy.

In organizations, video is being used to share stories and is being rolled out in many marketing and content strategies. How can you ensure that you are ready to expand video capabilities in your organization, and to increase the storing of assets and the wider use of video?

The panel discusses how to look at maximizing video workflows, the successes and opportunities including:

A high-level conversation with DAM leaders from three global enterprises, each representing a different phase of their DAM evolution.

From early-stage implementation to mid-journey scaling and advanced maturity, the leaders share firsthand experiences, challenges, and solutions that are shaping their organizations' DAM strategies.

Including:

When your users say, “the DAM is broken,” what they’re really telling you is that the system doesn’t work for them. At Deutsch Family Wine & Spirits, that feedback became the catalyst for a full-scale DAM transformation – one grounded in user research, technical auditing, and scalable design.

What happens when you stop guessing and start asking? You uncover the real reasons behind low adoption, poor usability, and inconsistent access – and you gain the clarity needed to build a system that actually works.

The opportunities:

Fact:

DAM is no longer just a back-office utility for managing marketing images. It's becoming a central pillar of enterprise-wide content operations, brand governance, and customer experience strategies.

Consequence: 

As organizations grapple with an explosion of digital content and rising demands for personalization, DAM is stepping firmly into the spotlight as a strategic enabler.

Reasons and implications: 

Refresh over coffee. Share experiences.

Networking prompt and let’s ‘break the ice’ - connect with someone you’ve not met before! Mingle with your peers. Take time to forge a new connection in your DAM community.

Exhibition - your chance to check out the live demos, to contrast and compare. Talk to those who have the solution you might need.