Time to have some lunch and visit the exhibition, PLUS Join Adobe and your peers for an exclusive roundtable that explores how AI is driving efficiency, accuracy, and scale in digital asset management.

DAM Straight: AI is Changing Everything! 

Stop spending days manually preparing content for your DAM, PIM, and other enterprise systems. This session demonstrates how Talonic AI transforms the data ingestion process by converting complex, unstructured files into clean, structured data ready for immediate use. Experience three powerful use cases:

Business as usual is over. AI isn’t just transforming digital asset management—it’s fundamentally changing how marketing creates, delivers, and optimizes content at scale. Modern DAM is evolving into a strategic, AI-powered content engine that fuels faster ideation, smarter content production, and measurable campaign impact.

In this session, you’ll discover how to:

Technology alone doesn’t deliver transformation; people do. 

While AI is rapidly reshaping DAM and our wider content operations, most initiatives stall not because of funding or features, but because of adoption challenges. 

This session explores why change management is the single most important success factor in technology rollouts. Drawing on insights from the 2025 State of AI in DAM and Content Operations research, we’ll examine how to overcome resistance, align leadership and teams, and build the conditions for lasting change. 

This session discusses the relative merits of common responses and shares practical ways to bring teams together, streamline workflows, and choose the right tools that support identified goals – not complicate them.

Including:

Fact:

When metadata, legal permissions, and asset usage rights don’t align, teams face delays, compliance risks, and barriers to content reuse.

Solution:

The big challenge:

Transforming your product experiences involves more than just adding or swapping out technology solutions. Driving meaningful business impact starts with aligning strategy and people. 

How School Specialty met the challenge:

With leadership buy-in secured they employed a governance framework designed to a) scale, and b) foster seamless cross-functional collaboration.

Takeaways from this talk:

What the market wants:

• Powerful AI technology and predictive content delivery.
• Effective DAM - centralizing, organizing, and accelerating access to media.
• Real-time content demands (OTT, social, global syndication).
• Speed, scalability, and global access.

The operational demand for real-time content access is unprecedented - and growing rapidly.

The A+E Global Media Experience:

Question: How do you future-proof your DAM to maximize value before AI transforms everything?

Tip: Solid DAM fundamentals.

Answer: You need to lay the groundwork with a future-ready DAM foundation.