Events DAM New York 2025 Making Video Valuable: How Centralized Workflows Drive Revenue, Efficiency, and Storytelling

Video isn’t just another content type—it’s one of the most powerful drivers of engagement and brand value across industries. Yet with growing volumes of new footage and archival content siloed across platforms, many organizations still struggle to manage video alongside their other digital assets.

In this session, Karl Walter of Penske Media Corporation will share PMC’s ongoing journey to centralize video in the DAM, from digitizing historic libraries like Dick Clark Productions to building workflows that enable tomorrow’s OTT distribution and monetization.

Events DAM New York 2025 Day 1 Building for impact: Harnessing DAM's Transformational Power in a Customer-Centric, AI-Ready Content Supply Chain

Customers expect more than content delivery – they expect seamless, personalized experiences at every touchpoint. Meeting this demand requires more than incremental improvements; it calls for true transformation of the content supply chain.

At the heart of this transformation is DAM – not as a static system of record, but as a strategic, AI-ready enabler that connects people, processes, and technology.

Events DAM New York 2025 The Evolution of DAM: From Static Library to Intelligent Engine

Context:

  • The quantity and variety of assets organizations generate is skyrocketing.
  • Customers expect those assets to be deployed in timely, personalized communications.
  • At the same time, customers increasingly use AI to surface content and make decisions. 
  • That’s why, in marketing organizations, DAM needs to evolve.

As AI rapidly reshapes how content is discovered, assembled, and experienced, traditional DAM strategies are no longer enough.

Events DAM New York 2025 Registration and Breakfast

Exhibition Opens - your chance to check out the live demos, to contrast and compare.

Networking prompt and let’s ‘break the ice’ - connect with someone you’ve not met before! Mingle with your peers. Take time to forge a new connection in your DAM community.

DAM New York Bingo - take a moment to join our bingo competition, which will be running throughout the event.

Events Event Speaker Dave Keating 2025

Dave has spent the last 20 years shaping how creative businesses operate, from inside agencies, publishers, and tech companies, to consulting with governments and global brands. His work is grounded in creative operations: building the systems, structures and rhythms that allow creative teams to scale without losing their edge.

Dave is also the founder of Signals, an employee engagement platform used by creative and professional services firms across the world. Signals helps leadership teams track sentiment in real-time, turning staff feedback into a competitive advantage.

Events Event Speaker Alex DiFiglia

Alex is an experienced archivist with over a decade of expertise in digitization, digital collections, and managing digital asset management systems. She is passionate about developing user-centered systems that make archival collections more searchable and accessible. With a background in both photography and the music industry, Alex has contributed to the archives of renowned institutions including Saturday Night Live, The New York Times, the Adirondack Experience (formerly the Adirondack Museum), and the Rauschenberg Foundation.

Events Semantic Data New York 2025 Registration and Breakfast

Exhibition Opens - your chance to check out the live demos, to contrast and compare.

Networking prompt and let’s ‘break the ice’ - connect with someone you’ve not met before! Mingle with your peers. Take time to forge a new connection in your Semantic Data community.