Creative teams are often forced to rely on intuition rather than data insights, resulting in unpredictable ad performance and wasted budgets. In this session, Oliver Stewart from Celtra will explore how integrating actionable performance insights into creative workflows can revolutionise the creative process and drive meaningful impact.

Guido Derkx chats to Dennis Ritter of Dr Oetker about the rise of asset intelligence, and the need to create the perfect story for every interaction in order to cut through a crowded marketplace and boost ROI.

Time to have some lunch and visit the exhibition. See you back at 14:15 for the afternoon sessions!

Creative teams thrive on collaboration but clunky workflows and slow file access can kill momentum. LucidLink makes working together seamless, whether you're in-house or agency-side.

What to expect:

Delivering campaigns at scale while maintaining quality and efficiency is more challenging than ever. This session will explore strategies and solutions that redefine how teams plan, create, validate, and activate campaigns, eliminating complexity and accelerating execution.

Key takeaways include:

• Testing and validating creative concepts at scale
• Streamlining campaign execution with automation
• Cutting through complexity in media planning and trafficking
• Leveraging AI for faster, smarter content creation

In the world of creative operations, complexity is inevitable—but chaos doesn’t have to be. Too often, brands rely on intricate models, formulas, and frameworks to optimize their marketing and creative workflows, yet the most critical ingredient for success is simple: visibility. What you can’t see, you can’t measure. And what you can't measure, you can't improve.

Creating More with Less, Faster and Better

Our context:

Growing health inequalities, longer NHS waiting times and increasing numbers of people being diagnosed mean cancer care is one of the biggest of all today’s public health crises.

As Creative Operations within a top-tier charity navigating turbulent economic times we have: 

The case for making Creative Operations the lynchpin that determines success 

Creative Operations must shape the business strategy not just be used to execute work

Observations:

ONE: Creative Operations thrives on transformation. As the landscape shifts, our ability to adapt and innovate is more vital than ever.

Louise will explore how brands are increasingly developing their own creative studios, moving beyond traditional external agency relationships. 

Drawing from experience at Trinny London, Louise will examine how in-house teams can adopt the agility and innovative approaches of agencies while leveraging cutting-edge technologies like AI to enhance creative production. 

With practical insights into balancing efficiency with quality and navigating the evolving landscape where brand creativity intersects with technological advancement.

Scaling creativity and efficiency in less than 12 months

The achievement:

Transformed an e-commerce studio into an internal production powerhouse for Zest, Sainsbury's in-house agency. 

What we did: