Key Benefits, Challenges, and What Comes Next

DAM as the Backbone of Content Operations

• The increasing reliance on DAM for content creation, distribution, and reuse.
• The shift from DAM as a repository to DAM as an intelligent hub for content automation and personalization.

Benefits of a Well-Integrated DAM in MarTech

Do you need to transform your digital asset management? Do you need to do more than fix the basics? Do you want to transform you DAM so it’s a content hub that drives your brand forward?

If your answers are “Yes”, “Yes” and “Yes” this dynamic session explains how. Leading companies have already done it and now everyone can.

Covering:

Start your day with a bite to eat and a chance to visit the exhibition.

Front line experts who have ‘been there’ and ‘done it’ discuss how to use cross-functional collaboration and data-driven decision-making to ensure strategic DesignOps initiatives deliver measurable business impact.

Panellists will: 

• Share practical frameworks for bridging the gap between high-level vision and day-to-day operations. 
• Demonstrate how to leverage analytics and KPIs to validate success. 

The discussion will highlight how DesignOps can: 

Victoria Johnston shares the story behind the creation of a new design skills matrix for NatWest Group. A key initiative of the newly created Group Design Office, the shared framework would span diverse design teams across the bank – each with differing expectations, definitions of skill, and ways of working within a complex, fragmented organisation.

Severyn Harasevych, Chief Design Officer at Wantent, describes the transformational journey of converting developer-created technology into a fully realized AI product. How adopting a strategic approach ensures technological capabilities are used to create meaningful user experiences.

A detailed account of the process of translating raw technological potential into a purposeful product at the intersection of technology and design.

Including:

Accelerating Impact through Rapid Experimentation

How leveraging Rapid Experimentation within DesignOps unlocked the ability to accelerate business impact and created a culture of innovation. It reshaped team dynamics and enhanced the way team members perceived and articulated their own impact.

The key strategies used to go from ideas to impact.

Covering: