Events Event Speaker Kelly Masumiya

I lead the Creative Operations team at Balsam Brands. My work is all about helping creative teams operate at their best by making things more efficient, scalable, and strategic. But to me, operational excellence isn’t just about systems and workflows—it’s also about building a culture of empathy and trust. I once surprised the Creative team with Halloween Trivia while dressed in a hot dog costume during our seasonal peak of peaks (photo available upon request). When people feel seen and connected, the work elevates and gets faster – even better if you can give them a moment to laugh. I’m passionate about turning complexity into clarity so teams stay aligned and spend more time doing what they love—creating.