Events Webinar Speaker Adam Yare

Adam is a Writing Director at Hallmark’s Bradford-based creative studio, where he leads a talented team of writers specialising in copywriting, proofreading, and editing. With over a decade of experience in the greetings card industry, Adam began his journey at Hallmark as a junior writer and steadily progressed through senior roles to his current leadership position.

Events Event Speaker Jeff Segebarth

Jeff Segebarth is a seasoned software sales executive with over 30 years of experience. He was an early pioneer in the artificial intelligence space during his tenure at Workfusion, helping shape the go-to-market strategies for one of the industry’s most innovative platforms. As Head of Global Sales at Brandfolder, Jeff led the company’s hyper-growth, culminating in its successful acquisition where Jeff continued to lead the sales organization.

Events Event Speaker Tracy Forzaglia - 2025

Tracy has a background in Library & Information Sciences and over a decade of experience working in taxonomy, metadata, and information architecture at Getty Images, McGraw-Hill Education, Adobe, Spotify and Scholastic, Tracy has worked on all kinds of assets from photos to music to textbooks, and has a long history of evaluating processes designed to automate content description by leveraging AI.


Tracy recently built a publishing knowledge graph that incorporates taxonomy and AI for scalable metadata creation.
 

Events Event Speaker Laura Rodriguez

Laura Rodriguez is a Knowledge Management professional with over ten years of experience in the oil & gas and healthcare sectors. After starting her career as a middle school teacher, Laura earned her MSIS from the University of Texas at Austin iSchool, transitioning into information organization and management.

Events Event Speaker Mauro Mazzei

Mauro Mazzei is a seasoned creative technologist with over 15 years in the advertising industry. As Global Head of Creative Technology at LePub, he leads the fusion of innovative technology and creative strategy, shaping ideas from concept to execution. He has worked with leading global brands such as Heineken, Barilla, Netflix and many more, crafting experiences that blend tech, culture, and storytelling. Alongside his commercial work, Mauro actively explores emerging technologies for research and creative experimentation.

Events Events Speaker Mary Czarnecki

Mary Czarnecki is a strategic storytelling consultant, keynote speaker, workshop facilitator, and creator of the Sticky Note Marketing podcast. She partners with in-house teams, agencies, and marketing leaders to clarify their message, align more effectively, and deliver creative that drives measurable business impact—whether building global brand platforms or launching agile, insight-driven campaigns.