DAM Makes an Impact in a High-Performance Content Lifecycle - Unlocking the True Value of DAM
The opportunities:
- Having just one DAM in a global organization creates the opportunity to bring all stakeholders together around how a DAM can drive content excellence and efficiency at scale, across the full content lifecycle.
- Driving DAM foundations and maturity empowers creators internally and externally to work more quickly, compliantly, and effectively.
- Focusing on the DAM fundamentals and how looking at the DAM as a strategic enabler allows transformation of planning, authoring, reviewing, approving and distributing content.
Recipes for success:
- Cross functional collaboration.
- End to end process design.
- Changes in how the work gets done.
Lisa Insley, ED, Content Enablement, Novartis Pharmaceuticals Corporation
Nicole Novack, Director, Content Authoring & Taxonomy, Novartis Pharmaceuticals Corporation
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