Rodrigo Falcão is a Global Operations Director at VML, part of WPP, with over 20 years of experience leading project management and operational transformation in the global advertising industry. He has worked with iconic brands including Coca-Cola, Volkswagen, Colgate, and M&M’s, helping organizations improve execution, scale creative production, and deliver measurable business results. His work has contributed to internationally recognized agencies, including Cannes Lions Agency of the Year and Agency of the Decade winners. Rodrigo focuses on improving organizational performance by strengthening clarity, motivation, and team engagement.
He is the author of Pizza & Espumante, a book based on insights from 90 industry leaders, exploring how operational leadership can unlock creative excellence and cultural transformation. His work centers on helping organizations create environments where people can do their best work.