The “Last Mile” brings leading experts together for an open discussion on the PIM landscape, its evolution, and future trends. Expect valuable insights, strategies, and actionable takeaways. An opportunity to engage and evaluate - bring your questions, thoughts, and opinions.

In a fast-paced digital economy continuous improvement is essential.

Leveraging data within a culture of experimentation drives better outcomes.

How to implement data-driven decision-making and effective experimentation:

  • Foster a mindset that seeks iterative growth. 
  • Creating impactful, scalable digital outputs.
  • Practical strategies that make fruitful experimentation a core activity that generates sustained success.

For all product leaders and digital innovators.

 

Success in digital commerce hinges on more than technology—it demands the right organizational blueprint.  

Representatives of leading brands, vendors and consultants discuss their proven strategies for PIM/PXM success. 

  • Who typically buys PIM. Who ends up ‘owning’ PIM.  

  • Team structure needs that must be met in all successful PIM/PXM programs. 

Robust governance is essential for effective PXM. Treating data as a strategic asset, because that’s what it is. To do so, we need to apply what we have learnt over the years from best practice product management. The outcome of this approach is the ‘Data Product’.  

Product names, marketing descriptions, technical specifications, and catalogs can all be managed like products. 

This session covers: 

  • What a “Data Product” is.