With the rise of AI-driven automation, immersive media, and ever-expanding content ecosystems, how can organizations stay ahead? This session will explore the future of asset management in a fast-paced world, focusing on the role of content-enriched media in streamlining workflows, enhancing discoverability, and maximizing asset value. 

Experts will share insights on emerging technologies, best practices for metadata enrichment, and strategies to ensure scalability in an evolving digital landscape. 

Insight:
In an era where digital asset management (DAM) serves as the cornerstone of content strategy, the integration of advanced technologies is imperative to stay ahead. 

The implications:
An examination of the transformative potential of AI Agents and open, composable platforms and ecosystems that position DAM as an intelligent, autonomous hub within the marketing supply chain, not a mere repository.

Start your day with a bite to eat and a chance to visit the exhibition.

Key learnings from building a system-to-system connection in DAM.

The anticipated benefits, the unforeseen obstacles, the workflow involved in creating a seamless experience for users.

Including:

In today's dynamic digital landscape, effectively managing and delivering content across various platforms is crucial for success. Two key components play pivotal roles in this process - PIM and DAM.

The future of digital media - hotly debated. The panel discuss how Generative AI and DAM are evolving and the implications for the content supply chain. 

Covering: the latest trends and the challenges to tackle, including:

• Data privacy.
• Ensuring authenticity.
• Innovative strategies that leading brands have already adopted that enhance consumer engagement.