Veronika Watson-Kuc is a New York-based Creative & Art Director specializing in digital executions, particularly in Augmented and Mixed Reality. She recently joined NVE Experience Agency, where she leads projects that blend digital technology and IRL storytelling to create engaging brand experiences. At the heart of her work is a commitment to crafting narratives that break free from the ordinary and leave a lasting impression.

Edward is spearheading a pivotal DAM transformation. With 15 years of experience leading DAM initiatives for a diverse portfolio within media production, content distribution, legal & business affairs and e-commerce within prominent global organizations, Arc’teryx, Spin Master and Canadian Tire.

Owen is a media management professional specializing in organizing, preserving, and optimizing large-scale digital content libraries. He is currently the Senior Media Asset Manager at Harris Blitzer Sports & Entertainment (HBSE), where he helped implement a scalable, hybrid-cloud media infrastructure and enterprise MAM platform for the Philadelphia 76ers and New Jersey Devils.

Prior to joining HBSE, Owen was at Paramount Global. 

Loie Maxwell has built her career as a creative force for some of the world’s most famous brands by building trust, connection, and brand love—one customer touchpoint at a time.

She was a creative force behind the first-ever Barbie flagship store in Shanghai, a brand experience that redefined what it means to reimagine storytelling. She’s led global expansion and content systems for Starbucks, built in-store brand ecosystems at CVS, and brought brand clarity to Amazon’s grocery operations.

Loie’s leadership centres on one thing: creating brand experiences that stick.