Delivering campaigns at scale while maintaining quality and efficiency is more challenging than ever. This session will explore strategies and solutions that redefine how teams plan, create, validate, and activate campaigns, eliminating complexity and accelerating execution.

Key takeaways include:

  • Testing and validating creative concepts at scale
  • Streamlining campaign execution with automation
  • Cutting through complexity in media planning and trafficking
  • Leveraging AI for faster, smarter content creation

In the world of creative operations, complexity is inevitable—but chaos doesn’t have to be. Too often, brands rely on intricate models, formulas, and frameworks to optimize their marketing and creative workflows, yet the most critical ingredient for success is simple: visibility. What you can’t see, you can’t measure. And what you can't measure, you can't improve.

Louise will explore how brands are increasingly developing their own creative studios, moving beyond traditional external agency relationships. 

Drawing from experience at Trinny London, Louise will examine how in-house teams can adopt the agility and innovative approaches of agencies while leveraging cutting-edge technologies like AI to enhance creative production. 

With practical insights into balancing efficiency with quality and navigating the evolving landscape where brand creativity intersects with technological advancement.

In an era defined by rapid technological advancements, it's imperative for organizations to adapt and harness the power of Artificial Intelligence (AI) to drive innovation and efficiency.

We’ll delve into the intricacies of integrating AI into creative workflows, exploring how it can streamline processes, enhance outcomes, and unlock new realms of creativity.

Setting the Stage for AI: Understanding the foundational elements necessary to successfully adopt AI in-house, including cultural readiness and technology infrastructure.