Reckitt, the health, hygiene and nutrition company behind brands Dettol, Durex, Harpic and many more, has a physical global heritage archive of over 83m3.

Over the past 24 months the archive has been through a huge transformation – the objectives: to save the collection and serve the business in the most effective way.

Challenge: with over 60 factories, laboratory sites and offices globally, access to a physical collection for all employees is difficult.

Context:
Leading food service brands are transforming their digital operations by building content at scale and embracing content agility.

The art of implementation:
Practical insights into unifying content operations, accelerating time to market, and creating consistent, personalized experiences across channels. How innovative, efficient, and scalable content strategies are being implemented by leading practitioners.