Davide Macchi is an experienced service designer and innovation manager with hands-on expertise in orchestrating complex product-service systems across multiple sectors and international organisations. His work adopts a holistic approach to service design, extending beyond concept development and initial delivery into Operations Design, where operations are recognised as a key source of value, enhancing both internal team effectiveness and the overall customer experience.

A design leader with a focus on how people and processes shape outcomes, Sandy works across design and program management while leading Design Operations at Hollaway Studio.

Trained as an architect, his experience has instilled a deep understanding of systems and interdependencies. While this foundation was shaped through work exploring user experience in the built environment, it now extends to how teams design together and how strong design practice supports business goals.

Sam LeGassick is a multidisciplinary creative with roots in Film & TV, later leading commercial content teams delivering campaigns for the world’s biggest brands. At Maker Studios, he bridged the gap between global YouTube creators, brands and top-tier IP, eventually integrating into Disney. Now at Twitch, Sam helps brands and creators unlock real-time engagement through live streaming. Passionate about digital culture and emerging trends, he continues to drive innovation in a fast-evolving media landscape.

Angelina is an enrolled member of the Eastern Band of Cherokee and currently serves as the Cultural Resources Supervisor for the tribe. In her role at the Junaluska Museum, she is responsible for managing archival inventories, conducting research on Cherokee resistance, and contributing to the design development of the museum's upcoming expansion. Angelina began her academic journey at Georgia State University before pursuing a graduate program in Cherokee Studies at Western Carolina University.

Kris Lackner is a workflow strategist and digital asset wrangler at Atlassian, focused on building DAM programs that actually work in the real world. With an MLIS from the University of Washington, Kris applies librarian rigor to the messy realities of cross-functional teamwork, governance, and large-scale content operations.

In this enterprise leadership role, Mariam oversees the strategic direction of Visa’s global AdTech ecosystem and the governance frameworks that support Marketing Data and AI innovation across the company. She works closely with Visa’s Data and Privacy Offices to ensure that all marketing technologies, data practices, and AI‑related use cases meet rigorous standards of compliance, security, and operational excellence.