With over two decades at Papirfly, Roy Haaland is a cornerstone of the company’s product innovation and customer success. As Marketing Technology Expert, he helps enterprise customers map business needs to tailored technology solutions—leading discovery workshops, building demos, and supporting strategic RFPs. A former Product Lead for Papirfly’s DAM solution, Roy was pivotal in consolidating and advancing the product portfolio.

Mihae Mukaida is an innovation leader turning wild ideas into world-first brand experiences. As SVP, Executive Director of Innovation at McCann NY, she blends AI, design, and storytelling to create work that redefines how people engage with brands, from an AI-powered batting cage teaching kids data literacy to F1’s first-ever bar serving drinks in shoes. Her projects span sectors and mediums, but share one aim: to spark wonder, shift perspectives, and push the edges of what’s possible.

Sylvia Heisel is a fashion technologist, designer, and creative consultant at the forefront of digital fashion, wearables, and sustainable innovation. As founder of HEISEL, a design lab for 3D-printed apparel and smart wearables, she explores the intersection of advanced materials, physical computing, and design innovation. Named one of the Top 100 Women in Fashion Tech and a frequent speaker at global tech and design events including CES, Premiere Vision, and the Global Additive Manufacturing Summit.