The art and the practice of “designed serendipity” consists of building experiences that infuse ‘brand love’ at every customer touchpoint.
Why delivering ‘brand love’ is more essential than ever.
Covering:
- How to lead creative work with clarity, purpose, and humanity, no matter your team size or budget
- What the story behind Barbie’s global brand experience teaches about emotional resonance and creative bravery
- Practical and creative strategies that foster a lasting connection with customers
- Creative work that resonates, at every scale, through emotional connections that makes the difference