Jason Carmel is the Global Lead of the Creative Data Group at creative at VML, a leading creative and technology agency. Jason uses his acumen in data and technology to craft award-winning creative work for leading brands worldwide.  With over two decades of experience, Jason believes data should be more human, and an intrinsic part of the "great idea itself," rather than merely a tool for analysis.

Rick Allen brings over two decades of expertise in digital imaging and production innovation to the metadata landscape. As Head of Operations & Innovation at WOW Pictures - Making Images That Matter in Melbourne, Rick leads cutting-edge initiatives in visual production technology and workflow optimisation.

Laura is the Digital Asset Management System Administrator at the National Gallery of Australia, with over a decade of experience across major state and federal cultural institutions. Specialising in copyright, collection management systems, and DAMS implementation, Laura leads projects that streamline digitisation, develop engaging online interfaces, and build data pipelines to present collections in ways that elevate visitor engagement and accessibility.

Tiffany VanDenBroeke is a Product Manager for Managed Applications at John Deere, where she leads the strategic direction and execution of the Enterprise Digital Asset Management (DAM) platform. With a strong focus on operational excellence and user-centric design, Tiffany ensures that the DAM system empowers teams across the organization to efficiently manage, distribute, and leverage digital assets at scale.

As chief creative officer at Saatchi & Saatchi, Elaine Cox is tasked with leading the creative teams in the Los Angeles and Dallas offices. In her role, Elaine is focused on Toyota and has been tasked with developing the Saatchi creative culture and point of view. Since joining Saatchi, Elaine has quickly made an impact on the Toyota business, leading the team on work for the brand’s NFL partnership and the highly lauded “Into the Wild” campaign for the Toyota 4Runner.