From Brief to Breakthrough

Unlocking Better Creative with Story-Driven Briefing

Tired of briefs that feel more like checklists than creative springboards? You’re not alone. In the rush to keep pace, the true power of a well-crafted brief often gets lost, and with it, the chance to inspire great work.

Brand and strategy consultant Mary Czarnecki believes it doesn’t have to be that way. Her approach? Treat the brief not as a form to fill out, but as a story to tell.

AI for the Rest of Us

Breaking Down Barriers in the Creative Process at Coinbase

At Coinbase, the Creative Operations team has rewritten how in-house creative campaigns are imagined and delivered, especially in the age of AI. 

For their latest major US and UK campaigns, Patrick Marzullo reveals how AI served as a silent accelerator during the pre-production phase. But human craft, culture-building, and hands-on production made the final work impossible to ignore. 

Explore LA

The Henry Stewart DAM Team’s Guide to LA

It's not all work and no play...whilst you're in town why not try out some of our recommendations below:

Make the Most of Your Trip to DAM LA 2026

While you're here for the event at the Sheraton Grand Los Angeles, take time to explore downtown’s vibrant mix of food, culture, and hidden discoveries, right near the hotel.

Going Full Circle

Five Things I’ve Learned about Building an In-House Agency that Works with External Clients

Copper Giants is unique as an external-facing, in-house agency set up as a separate LLC, built to attract and retain the best talent - all to benefit the Liberty Mutual brand. 

With a strong foundation now in place, the next phase is clear: build on that foundation to create a thriving business that serves clients beyond our parent company.

Built to Last

What the Grateful Dead Can Teach Us About Creative Operations
(It’s There but Not Intrusive)

Observations:

At first glance, the Grateful Dead and Creative Operations might seem like strangers. But the band built one of the most resilient, adaptive, creative ecosystems in modern history. They mastered the art of creating ‘Freedom Within Frameworks’. 

The CreativeOps Toolkit
A Practical Guide to Elevating Your Creative Operations

Are you ready… 
…to streamline your creative process, align teams, and unlock efficiency?

A hands-on sharing of the CreativeOps Toolkit - packed with actionable strategies, you and your team can use immediately. All with real-world examples of application.

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