Session 1: Mapping the AI Landscape – From Multimodal Models to Business Applications
Objective: Build a clear understanding of modern AI tools and core business applications.
Key Topics:
- AI tool categories and overview for leading AI tools
- Multimodal LLMs: combining text, image, and audio inputs
- Business concepts: RAG, AI Agents, fine-tuning, APIs explained simply
- Prompt structures: clarity, role framing, task segmentation
Exercise: Prompt Clinic Part 1 – Guided audit and refinement of sample prompts.
Session 2: The Craft of Prompting – Techniques, Myths of AI, and Real-World Business Use Cases
Objective: Learn prompting strategies and apply them to common business needs.
Key Topics:
- Prompt techniques: chain-of-thought, persona-based, few-shot, self-criticism, decomposition etc
- Myths and misunderstandings about AI
- Business use cases:
- Marketing: campaign ideas and content creation
- Operations: automating business tasks
- HR: job descriptions and candidate screening aids
- Finance: financial summaries, variance analysis
- Privacy and data handling basics
Exercise: Prompt Clinic Part 2 – Rewrite drills with anonymized examples from different business functions.
Session 3: From Queries to Reports – Structuring Outputs and Handling Hallucinations
Objective: Use AI to produce clear business reports while learning to spot and correct AI errors.
Key Topics:
- Understanding Deep Research tools
- Handling hallucinations: recognition, verification, correction
- Citation tracking and fact-checking
- Structuring reports and adjusting outputs for scope, tone, and audience
Exercise: Participants create a short high-quality deep research report
Session 4: Beyond Text – Practical Guide to Image, Audio, and Video Generation
Objective: Learn to use AI for multimedia content suited to business needs.
Key Topics:
- Image prompts: style, branding, marketing use
- Video generation: structuring scenes and storytelling
- Audio generation: voice, tone, and simple compositions
- Practical considerations: licensing, ethics, editing needs
Exercise: Three-track build – marketing images, branded audio clip, generative video.