Increasing Efficiency & Brand Consistency with Automation Placed on DAM Foundations
The situation ‘as was’:
- A siloed DAM solution with ever-dwindling user numbers due to lack of confidence.
- Nobody with the necessary skill-set to manage the DAM and transform user experience.
- A system which didn’t enhance the business’ ability to deliver growth.
- The need for more integration with other systems, MarTech and product data.
The situation now:
- A transformational single-source-of-truth for content, fully integrating with other systems.
- An asset delivery automation project, making brand consistency across multi-market websites possible, while at the same time increasing efficiency.
- Immediate cost savings resulting from retirement of the old, less efficient, surplus solution.
- Discoveries made with the project’s ‘moving parts’ of stakeholders and contributors led to a broadening of scope to incorporate a more comprehensive outcome. Starting with PDP (Product Detail Page) Galleries, expanding to incorporate all web assets, plus a cleanse of inconsistent product data across two existing platforms.
The next phase includes:
- Rolling out to more of our global markets.
- Increasing awareness and continuing the training and support to bring more users onboard.
- Adding a PIM to the data flow for more consistency and efficiencies.
Wojtek Kosinski, Director Web & Digital Operations, Tempur Sealy International
Liam Bennett, Digital Asset Manager – International, Tempur Sealy International
Adam Duff, Lead Web Merchandise Developer - International, Tempur Sealy International