Marcel leads product innovation and end-to-end delivery by designing high-value use cases, conducting stakeholder demonstrations, and evaluating emerging technologies to inform product strategy. Marcel turns large language models into business value, currently helping Comcast make AI less artificial and more intelligent. Before diving into the world of GenAI, Marcel built a strong foundation in media production as a Producer, crafting high-impact content for brands like Nike, NBA, WNBA, Gatorade, Infiniti, Campbell’s, and LinkedIn, and specializing in creating immediate turn around creative for broadcast and social platforms (Instagram, Snapchat, TikTok, YouTube, Facebook, Twitter), blending strong visuals, effective story-telling, and performance analytics.