Metadata matters because it gives structure and meaning to data associated with all that we do in our business and personal transactions. It records:

• Where your content came from.
• To whom the content belongs.
• Where your content is going.
• How the content may be used. 

Metadata is the foundation supporting your content – without it, your digital assets might be inaccessible, and your DAM useless.

The panel will discuss how Generative AI and DAM are evolving and the implications for:

• The content supply chain and the growing complexity of that supply chain.
• Where the assets come from and go to.
• What other systems of record are required along the way.

Covering the latest trends and the challenges facing organisations, including:

Common challenges:

• Working with a DAM vendor that is not a perfect match for your industry or circumstances.
• A ‘setting up the DAM’ programme that isn’t on schedule.
• Hitting unexpected setbacks along the way to project completion.

Question one: When is it time to replace your DAM? What symptoms indicate that you need to rethink your product decision?

Time to have some lunch and visit the exhibition. 

AI Governance in Content Operations

Join Sitecore for a Lunchtime Roundtable to discuss today’s key questions. Come have lunch and chat with your industry peers!

The Question: as AI generated content becomes embedded in marketing workflows, where do organisations draw the line between human and machine content creation and what governance models are emerging to manage this hybrid approach?

What’s changed:

Over the past five years video has risen from being the least to the most used format in marketing campaigns.  

BUT despite the popularity, DAMs have failed to keep pace with the growing demand for new video workflows and efficiencies.  

Consequence:
Content managers and marketers are demanding change. 

Context:

• Orange is one of the world’s leading telecommunications operators, known for its strong, innovative brand and global presence across consumer and business markets.
• Orange is transforming the way it manages and protects one of the world’s most recognisable brands.
   

Covering:

The context:

As the world’s leading group of science museums, we share an unparalleled collection spanning science, engineering, mathematics and medicine with a global audience. We care for over ½ million objects together with millions of archive and photography items.

The diversity of the collection ranges from small, intricate watches to large, impressive trains.

The challenge:

To digitise the collection.

The strategy:

Enterprises must ensure their DAM system is future-ready.

DAM 4.0 promises AI-driven automation, enhanced metadata capabilities, and seamless integrations. Selecting the right platform is more critical than ever.

Reckitt, the health, hygiene and nutrition company behind brands Dettol, Durex, Harpic and many more, has a physical global heritage archive of over 83m3.

Over the past 24 months the archive has been through a huge transformation – the objectives: to save the collection and serve the business in the most effective way.

Challenge: with over 60 factories, laboratory sites and offices globally, access to a physical collection for all employees is difficult.

Your chance to visit the exhibition and network with your fellow DAM Professionals.