Describing a practical, compliant approach to scaling localized video 

• Use AI to accelerate governed workflows.
• Lock the template just once.
• Structure footage for reuse.
• Produce repeatable variants across brands, products, markets, and formats.

Covering:

Facts:
•    Kimberly-Clark saw the opportunity to move beyond basic automation and use AI more actively within their DAM.
•    Making agentic DAM real required adopting the right approach to:
-    Acceptance
-    Governance
-    Execution

Context:
Every organization has invisible systems; spreadsheets, shadow databases, and informal processes that shape how work really gets done. Before any transformation can succeed, these ghosts must be uncovered and the implications of their presence understood. 

Thus the need for Quantum Business Archaeology, a structured discovery method for identifying the unseen systems that can quietly derail DAM initiatives. 

Context:

Content has been a perennial marketing albatross. Now, faced with ever more pressure to deliver personalized experiences but aided by access to state-of-the-art technology to help make it happen, marketers must completely rethink this core marketing asset.

Static content is poised to be overtaken by an evolved and energized version.

Covering:

In the high-stakes world of theatrical releases, nothing goes public until it is cleared, controlled, and exactly right. In this fireside chat, Lionsgate’s Jacob Robinson shares how the studio replaced multiple legacy DAMs and siloed tools with a centralized platform that provides internal teams and external partners with secure access to final, approved marketing assets, including trailers, artwork, and promotional materials.

Start your day with a bite to eat and a chance to visit the exhibition.