DAM Integration at CHG Healthcare: Plug-and-Play or Puzzle Piece?
Questions:
As content demand and tech stacks grow increasingly complex, DAM systems promise to be a single source of truth. But how well do they integrate with:
- Creative tools.
- Project management platforms.
- Content delivery channels.
Can they truly automate workflows and reduce manual work?
Issues and answers:
- The realities of out-of-the-box DAM integrations.
- When customization is worth the investment.
- Practical use cases within today’s marketing technology ecosystem.
Jennifer Anna, Marketing Operations & Technology Manager, CHG Healthcare
Luke Stenis, Director of Marketing Operations & Technology, CHG Healthcare
Image
