How the Seattle Kraken, a professional ice hockey team, assessed their existing MAM system and the process they followed to select a new one.

It was essential to get the process right. There was no time for mistakes.

Does it have to be difficult? What can possibly go wrong!

Covering: 

• Carefully evaluate features.
• Gather user feedback.
• Secure buy-in from leadership.
• Find the solution that better supports and enhances your organization’s storytelling and its long-term vision.

As the Director of Streaming Media Operations at Tastemade, Akash is at the helm of managing the technical intricacies that power Tastemade's dynamic streaming channels. He is responsible for the end-to-end process of content operations, ensuring a seamless and engaging viewer experience across vMVPD, FAST, and VOD platforms.

Over the past five years, Akash has developed unique workflows to efficiently manage five channels in three languages across three verticals with distribution in 30+ global territories. 

Jen is a DAM expert with 15+ years of experience, leading Marketing & Creative Operations at Clear Channel Outdoor. She designs systems and workflows that help Marketing, Creative, and Sales teams quickly find assets, track usage, and work more efficiently. As CCO’s principal archivist, she also manages the company’s 120-year-old archive – one of the largest private OOH collections in the country.

With a background in library and information science, she’s passionate about organizing chaos, optimizing user experiences, and making DAM frictionless.

Kristina Huddart is an independent DAM consultant who helps brands and cultural heritage organizations to find, implement and make the most of their digital asset management (DAM) practices. For almost a decade, Kristina has helped firms build their DAM practices, continuously improve on processes, and grow user adoption to achieve maximum DAM return-on-investment. Serving clients from financial service providers, energy companies, beauty and wellness organizations, and cultural heritage organizations, she strives to deliver the best DAM solutions for your specific needs.

HaZ Dulull began his career in video games  before transitioning to visual effects, contributing to acclaimed projects like The Dark Knight and Hellboy 2, earning multiple VES award nominations.

Social Events

Pre-Event Meet Up

27 March, 17:00 – 19:30 

Elevate your conference experience at the pre-event meet up! Connect with fellow industry professionals in the creative hub of Shoreditch at Photobook Café (4 Leonard Circus, London EC2A 4DQ) on 27 March. Whether you're a local, a first-time visitor, or new to London, this is your perfect opportunity to build meaningful connections, share insights, and have a little fun ahead of the event!

I’m a creative leader with two decades of experience on both client and agency side. My superpower is blending strategic insights with bold creativity to drive measurable growth and innovation for global brands such as Amex, Hilton, Disney, Virgin Limited Editions and now Vodafone.

My passion lies in connecting human spirit with technology, crafting culturally resonant campaigns and delivering high-impact creative solutions. I inspire teams to think big, push boundaries and produce award-winning work that drives both brand love and business results.