Events Creative Operations Summit London 2026 Track 1 The Big Leap

The Need for Reinvention

Context

In a time when the World Economic Forum has declared that every previously identified major risk (economic, technological, climatic, political) is now a verifiable fact, leaders are facing unprecedented pressure, with nearly half of CEOs doubting their company’s viability within a decade.

Events Event Speaker Jacob Robinson

Jacob is Manager of Business Operations, Integrated Services at Lionsgate, where he drives operational innovation at the nexus of people, process, and technology to help teams better achieve their goals. In his role, Jacob leads initiatives that streamline business workflows, improve cross-functional communication, and modernize the systems that power content creation across the studio.

Events Event Speaker Phyllis Davidson

An experienced Silicon Valley B2B marketing executive, Phyllis Davidson covers B2B Content Strategy and Operations at Forrester Research. With B2B content always a focus, she has worked across multiple marketing disciplines in both large and small technology companies as well as at marketing agencies and as a consultant.

Phyllis has led teams and built and executed global integrated campaign programs to build brands and drive demand generation, crafted content strategy and architecture, and handled executive communications and merger and acquisition marketing integration.

Events DAM LA 2026 Day 2 Track 1 The DAMS as an Organism Requiring Guidance, Stewardship, Flexibility, and Change

The Oakland Museum of California (OMCA) is a multi-disciplinary museum with nearly 3 million objects in its collection. It is a consolidated museum that stewards three major disciplines (Art, History, and Natural Science). As a reflection of this, the DAMS at OMCA is also a multi-subject, multi-disciplinary resource for the museum's operational needs. Throughout the system's implementation, our assumptions have changed as the user base has grown. We are adapting our DAM to serve these needs, and we view OMCA’s DAM as a living system that requires constant transformation as it matures.

Events DAM LA 2026 Day 2 Track 2 Presentation 2:20PM

The Challenge:

In a market where one 2x4 can look exactly like the next, branding is a key differentiator that matters.

The Response:

  • A modern digital asset management capability took root inside Great Southern Wood Preserving.
  • The YellaWood® brand represents the $2.5 billion powerhouse behind pressure treated Southern Yellow Pine.

What We Did and What We Are Doing:

Events DAM LA 2026 Day 2 How DAM Helps Dell Navigate Toward an AI‑Ready Content Supply Chain - Charting the Content Universe

DAM at Dell:

How DAM serves as a key navigational star within a broader content constellation, guiding the enterprise toward a unified, AI‑ready platform.

Delivering:

  • An honest look at our “messy middle” as we consolidate tools, evolve taxonomy, and move away from fragmented processes that no longer serve an AI‑centric world.
  • Practical insights, lessons learned, and the critical questions needed to connect DAM, taxonomy, and enterprise platform transformation.