How the Seattle Kraken, a professional ice hockey team, assessed their existing MAM system and the process they followed to select a new one.
It was essential to get the process right. There was no time for mistakes.
Does it have to be difficult? What can possibly go wrong!
Covering:
• Carefully evaluate features.
• Gather user feedback.
• Secure buy-in from leadership.
• Find the solution that better supports and enhances your organization’s storytelling and its long-term vision.