Events Semantic Data Europe 2025 Building Knowledge Graphs to Support Answering Customer Questions

The objective: to build a robust knowledge graph that supports a large-scale customer facing question-answering system.  

Context: Empirical experience from the presenter’s work supporting question-answering functionality in virtual assistants (notably Amazon Alexa) and, more recent, work at Compare the Market.  

Covering: The talk will cover common pitfalls and proven solutions, including insights into what works - and what doesn’t - when deploying and scaling knowledge graphs in real-world environments. 

Events Semantic Data Europe 2025 Bridging Physical and Digital with the IKEA Knowledge Graph

The challenges, solutions and what we learned along the way 

Context: 

The IKEA Knowledge Graph (IKG) is central to digital transformation across the IKEA value chain. It enriches customer experiences both online and offline. 

Lead Ontologist Christelle Maignan describes how the IKG is bridging the gap between physical and digital customer experiences. 

What’s already being deployed: 

Events Event Speaker Elida Cruz

Élida Cruz is a leader of leaders specializing in sustainable growth, operational efficiency, and technology innovation while driving talent strategy and cultivating a culture of collaboration and accountability. She is recognized as an expert in team management, CX and UX design enablement, strategic risk mitigation, and fostering an inclusive culture.