Context:

DAM is often seen as a kind of library function that receives assets, metadata, and other information, organizes it all into a well-defined order, looks after it so we can use it again, and gives us the visibility to search, discover and request that material when we need it.

Whether you're managing hotel stays or manufactured goods, you deliver a product. 

Your DAM should reflect that. 

In this session, you'll hear how product-centric DAM strategies help organizations streamline operations, improve cross-channel consistency, and unlock new business value. 

Attendees will walk away with practical insights they can apply immediately, whether implementing DAM for the first time or optimizing an existing system.

Discard the hype - successful DAM programs rely more on people, and less on technology. 

This means it’s even more complicated to get right. Relationships, culture and stakeholder engagement drive success as much as a strong implementation plan or finding the right supplier. 

Refresh over coffee. Share experiences.

Networking prompt and let’s ‘break the ice’ - connect with someone you’ve not met before! Mingle with your peers. Take time to forge a new connection in your DAM community.

Exhibition - your chance to check out the live demos, to contrast and compare. Talk to those who have the solution you might need.

In this session, we’ll demonstrate how to manage your marketing communications more efficiently.

Using a real-world scenario, we’ll walk through the process of selecting images, creating marketing materials, and promoting an event—all within your DAM—without the need to switch between multiple systems or download assets locally.

With your DAM accessible directly from your desktop and easy access to your metadata, you and your team can work more efficiently, freeing you to be more creative.  

In today’s digital-first world, brands hold decades of powerful content — product launches, campaigns, leadership stories, cultural milestones — and the opportunity to manage and activate these assets has never been greater. Learn how leading brands turn their brand history into a living, accessible resource that drives marketing, storytelling, engagement and measurable ROI.

When your DAM slows you down, people work around it. Global publishing powerhouse Hachette Book Group, with over 600,000 active titles, was managing them all on an outdated system plagued by speed and reliability issues. Partnering with Aprimo, they launched a scalable DAM that re-energized users, streamlined catalog workflows, and automated what was once fully manual.

Join this session to learn how HBG:

Questions:

As content demand and tech stacks grow increasingly complex, DAM systems promise to be a single source of truth. But how well do they integrate with:

• Creative tools.
• Project management platforms.
• Content delivery channels.

Can they truly automate workflows and reduce manual work?

Issues and answers:

Background:

Arc'teryx is one of the world’s most rapidly expanding brands in outdoor sports and apparel.

Presenting:

The strategic imperatives and execution-excellence that defined the end-to-end implementation of Arc'teryx's first ever DAM system.

Unparalleled, in-depth insights into:

The GLAM sector relies on DAM systems for a myriad of internal workflows and wide public engagement. Ready access to high fidelity digital assets is mission critical. Yet, due to funding constraints and because of differing technology capabilities and strategies, many GLAMs are struggling with systems that are inadequate or out-dated. This presents both challenges and opportunities.

In this panel discussion the speakers will share their respective organizations’ status with DAM and processes, along with larger goals of what comes next, exploring points such as: