Winning Fans in the Digital Arena: Leveraging DAM for the Modern Sports Audience

The Requirements:

In today's rapidly evolving digital landscape, sports teams, leagues, and broadcasters must meet fans where they are – on mobile-first, visually driven platforms like Instagram, TikTok, YouTube Shorts, and Snapchat.

The Response:

Multiple views from panel members on how DAM powers the full potential of social media to:

AI-Tech Play Off 2025: The Battle for the Tech Trophy

This exciting competition will feature four leading-edge AI vendors who will compete in demonstrating how their technology is revolutionizing content and asset management. The session will provide live demos highlighting how AI can transform workflows, automate metadata, enhance search capabilities, streamline rights management and optimize asset distribution.

Attendees will have the opportunity to vote for the AI solution they believe will have the most significant impact on their DAM strategy.

DAM Integration at CHG Healthcare: Plug-and-Play or Puzzle Piece?

Questions:

As content demand and tech stacks grow increasingly complex, DAM systems promise to be a single source of truth. But how well do they integrate with:

  • Creative tools.
  • Project management platforms.
  • Content delivery channels.

Can they truly automate workflows and reduce manual work?

Issues and answers:

Agenda

A Note from Daniel Luper, Managing Director, Henry Stewart Events 

This year’s DAM program is all about action, innovation - and real results.

You’ll hear from the teams behind WWF’s global storytelling engine, the National Gallery of Art’s AI-powered web relaunch, and Esri’s game-changing approach to rights and reuse. We’re digging into what’s working now: seamless integrations, smart governance, future-proof workflows, and fan-first content strategies.

The challenge today:
Creative and in-house marketing teams are under pressure to deliver more, faster and at lower cost, while maintaining high standards. Many teams lack a scalable model that balances quality, speed, and budget as demand fluctuates.

Common roadblocks include:
• Limited internal bandwidth during peak periods
• Rising costs and unpredictable timelines
• Difficulty managing global creative output efficiently
• Communication and trust gaps with offshore resources

What you’ll gain: 

Nic Manser is a London-based commercial leader with 15+ years of experience at the intersection of creativity, technology, and content. As Head of Sales at Overcast, he helps global brands unlock growth through innovative video, AI, and platform solutions—leading enterprise deals with clients like AB InBev and Amazon. Previously selling creative solutions to clients whilst working at both Meta and BBH/Publicis, Nic brings a rare blend of creative instinct and commercial strategy, with a passion for emerging media, storytelling, and scaling ideas that shape culture.

Kamey Butler is a multi-creative leader with over 25 years of experience across fashion, beauty, art, and entertainment, shaping global brands as an agent, producer, creative director, and operational architect. After experiencing burnout in 2012, she turned inward, studying natural healing, mindfulness, and neuroscience to better understand the balance between ambition and well-being. Now a certified Reiki master with training from UCLA in mindfulness and human behavior, Kamey integrates these practices into her leadership.

I am currently the Global Head of Creative Services at Domino's Pizza Enterprises (DPE) based in Brisbane. With almost 30 years experience in Creative Services – Agency and In-house – I specialise in optimising resource management, implementing streamlined processes, and driving operational excellence. In my role, I am responsible for driving the Creative Content Supply Chain Roadmap to enhance creative and deliver personalisation at scale for all markets, and ensuring localisation is not compromised.