Technology alone doesn’t deliver transformation; people do.
While AI is rapidly reshaping DAM and our wider content operations, most initiatives stall not because of funding or features, but because of adoption challenges.
This session explores why change management is the single most important success factor in technology rollouts. Drawing on insights from the 2025 State of AI in DAM and Content Operations research, we’ll examine how to overcome resistance, align leadership and teams, and build the conditions for lasting change.
We'll explore how organisations can redesign workflows to avoid bolting AI onto broken processes, the three critical actions every organisation should take to drive adoption, embed change, and keep people at the centre of AI transformation, and how you as an individual can stay relevant in your DAM career.