Inside the New Era of AI-Driven Workflows

 From branded content pipelines to Hollywood studio productions, AI is rewriting the rules of creative execution.

As creative teams race to integrate new tools into everyday workflows, the industry faces fundamental questions:  

Time to have some lunch and visit the exhibition. See you back at 2:00 for the afternoon sessions!

Reflections from the Room

Underlying Context:

    · Luxury = precision, restraint, detail.

    · AI = speed, volume, chaos.

    · Question: can they coexist without dilution?

In luxury, taste is everything. It is shaped through curation, refined through editing, and grounded in the experience of a life well-traveled, lived across cultures. It is built on precision, restraint, and an uncompromising point of view.

But:

AI and new creative technologies are accelerating a major shift of creativity to performance. As the cost of producing content, campaigns, and ads drops toward zero, brands can now create, test, adapt, and scale creative across performance channels faster and more efficiently than ever before. But that same shift is also driving an explosion of content across every channel, flooding audiences with more messages, more sameness, and less impact.

Spatial storytelling and data-driven art can turn the ordinary into an incredible dynamic experience. Mary Franck will share how, from her real life case studies.

Creating exciting environments that reveal information, respond to guests, and leverage deep, new forms of connection between technology, architecture, and culture.

Be inspired by the endless opportunities and transformative engagement, Creative Tech can bring.

Creative workflows are collapsing under pressure. This keynote reveals why creative has become the constraint in modern marketing and how creative automation is reshaping production, optimization, and scale. Learn how to turn creative from a bottleneck into a competitive advantage

Question

Can a brilliant audience of creative technologists absorb the core principles and frameworks of spatial design in less than 30 minutes? 

Let’s find out! 

What we’ll do

Across tens of thousands of ads scored for the world's biggest brands, the same truth keeps surfacing: storytelling still wins, but the craft of creativity is evolving from single assets to scalable systems, and the rise of generative AI and immersive platforms accelerates that shift.

Covering