Time to have some lunch and visit the exhibition. 

AI Governance in Content Operations

Join Sitecore for a Lunchtime Roundtable to discuss today’s key questions. Come have lunch and chat with your industry peers!

The Question: as AI generated content becomes embedded in marketing workflows, where do organisations draw the line between human and machine content creation and what governance models are emerging to manage this hybrid approach?

What’s changed:

Over the past five years video has risen from being the least to the most used format in marketing campaigns.  

BUT despite the popularity, DAMs have failed to keep pace with the growing demand for new video workflows and efficiencies.  

Consequence:
Content managers and marketers are demanding change. 

Context:

• Orange is one of the world’s leading telecommunications operators, known for its strong, innovative brand and global presence across consumer and business markets.
• Orange is transforming the way it manages and protects one of the world’s most recognisable brands.
   

Covering:

The context:

As the world’s leading group of science museums, we share an unparalleled collection spanning science, engineering, mathematics and medicine with a global audience. We care for over ½ million objects together with millions of archive and photography items.

The diversity of the collection ranges from small, intricate watches to large, impressive trains.

The challenge:

To digitise the collection.

The strategy:

Enterprises must ensure their DAM system is future-ready.

DAM 4.0 promises AI-driven automation, enhanced metadata capabilities, and seamless integrations. Selecting the right platform is more critical than ever.

Reckitt, the health, hygiene and nutrition company behind brands Dettol, Durex, Harpic and many more, has a physical global heritage archive of over 83m3.

Over the past 24 months the archive has been through a huge transformation – the objectives: to save the collection and serve the business in the most effective way.

Challenge: with over 60 factories, laboratory sites and offices globally, access to a physical collection for all employees is difficult.

Your chance to visit the exhibition and network with your fellow DAM Professionals.

A high-energy, one-of-a-kind session designed to showcase the future of AI-driven solutions in Digital Asset Management.

The question:

With the rise of AI-driven automation, immersive media, and ever-expanding content ecosystems, how can organisations stay ahead?

Some answers:

This panel discusses the future of asset management in a fast-paced world, focusing on the role of content-enriched media in streamlining workflows, enhancing discoverability, and maximising asset value. 

Context:
Leading food service brands are transforming their digital operations by building content at scale and embracing content agility.

The art of implementation:
Practical insights into unifying content operations, accelerating time to market, and creating consistent, personalized experiences across channels. How innovative, efficient, and scalable content strategies are being implemented by leading practitioners.