DesignOps London 2025 was a powerful reminder of the impact Design and Research Operations have on business success. The discussions challenged me to think bigger about how we align DesignOps with business goals, and I left feeling inspired to drive even greater focus on this within my role. A must-attend for anyone in the field!

Rachel entered the DAM space in 2016 while working on an archival project for the National Hockey League, and since then has travelled across the country implementing DAMs for national and international organizations. While her career has focused primarily on sports, with roles at the Women’s Tennis Association, Seattle Kraken, and Riot Games, she has recently branched into finance, consulting for Blackstone on their Phase 2 DAM implementation.