Context:
- Effective asset migration planning starts with understanding current asset inventories, metadata structures and usage patterns.
- By establishing governance, defining migration criteria and aligning stakeholders early, organisations can reduce risk, protect asset integrity, and keep content accessible and well organised during the transition.
Covering:
The value of a coordinated migration approach to improve asset management, especially in global organisations.
Insights based on experience with large-scale DAM rollouts:
- Managing migrations across global teams.
- Standardising metadata practices.
- Consolidating repositories to reduce duplicate assets.
- Minimising metadata inconsistencies.
- Limiting repeated asset requests across regions.
How teams went from working in silos to better understanding the complete lifecycle of assets. Improvements that resulted in a decrease in duplication work, better engagement and much better ROI all around.