Context:
What began as a large‑scale marketing intelligence project, deliberately streamlined during implementation, resulted in a practical and scalable solution at Rosenbauer - the Rosenbauer Media Hub.
What we learned:
Hands-on learnings:
- From the introduction of a DAM system.
- From day‑to‑day content operations.
- Within an international marketing environment.
Background:
As the global leader in fire and disaster protection systems, Rosenbauer provides both preventive and defensive solutions. The international group is synonymous with innovative vehicles, cutting-edge firefighting technology, premium equipment, and digital tools – all custom-tailored to meet the needs of fire services across the globe.
The challenge:
How does a globally operating B2C, B2B and B2G company like Rosenbauer organise its content efficiently, consistently, and in a market‑oriented way - across countries, channels, and teams?
Covering:
- Concrete insights into Rosenbauer’s global content strategy.
- How and where content for print campaigns, websites, videos, and social media is created.
- The roles of central versus local marketing teams.
- How content is managed, versioned, and distributed globally while still addressing the individual needs of highly diverse markets.
- How DAM is integral to the global brand’s success.