Implementing a DAM at a global level is a daunting exercise. It's not just about aligning metadata and process for the greater good of global reuse, but understanding a raft of cultural and legal rules that need to be navigated and enforced.
The role of the DAM manager is one that can feel like being the Lone Ranger, offering their aid to individuals or small groups facing powerful adversaries, with the ultimate objective ensuring that the metadata code is being followed and that only good assets rich in context are available for reuse and bad or old assets are weeded out.
Andrew Lomas, Co-Founder & CEO, Creative Folks IT talks with Karin Ng, Communications Manager at CIMIC Group on the last 18 months of preparing the foundations of a new global platform. Collating requirements, navigating regional time zones, company structures and what's required when defining new processes and permissions for secure content workflows were adopted, and to ensure the strategy outcome was achieved for go live.
Now live and in the throes of user adoption and reinforcement, Karin will share her thoughts on what it takes to be DAM manager ensuring adoption, answering platform queries, and capturing continuous improvement ideas to ensure the DAM stays healthy and is a rich and powerful resource that can be trusted.