Sofía is a Global Product Owner at Mars Petcare, leading Marketing Resource Management (MRM) workflows to drive adoption, efficiency, and scalable content operations across markets and teams. She focuses on enabling marketing organizations to work smarter, faster and more collaboratively through streamlined processes and data‑driven product decisions. 

Pricing & How to Register

To celebrate the launch of Series 2, every registration (for a limited time only) includes free on-demand access to the Masterclass in Creative Operations Series 1, valued at $299/£235.

 

For Payment in US Dollars (Price includes access to the full recordings):

Fees for the 5-part course: $499. Price includes access to the full recordings. 

Lead with Impact. Prove Value. Strengthen Influence.

Five live online sessions with leading Creative Operations experts exploring strategy, efficiency, AI, business value, and leadership.

 

As Creative Operations becomes a more strategic business function, the demands on its leaders continue to grow. Success today requires more than managing workflows and resources. It demands the ability to influence strategy, demonstrate value, drive change, and enable creative excellence at scale.

Brian Murphy is the GM for the Americas at Bannerflow, where he leads the company’s growth strategy across North America. He oversees sales, partnerships, customer success and go-to-market execution, focused on helping brands transform how they create, scale, and optimize digital advertising through creative automation, AI, and data-driven workflows. Under his leadership, Bannerflow is positioning creative as a core performance driver, enabling teams to launch campaigns faster, reduce production costs, and improve results across channels.