Context:

Content has been a perennial marketing albatross. Now, faced with ever more pressure to deliver personalized experiences but aided by access to state-of-the-art technology to help make it happen, marketers must completely rethink this core marketing asset.

Static content is poised to be overtaken by an evolved and energized version.

Covering:

In the high-stakes world of theatrical releases, nothing goes public until it is cleared, controlled, and exactly right. In this fireside chat, Lionsgate’s Jacob Robinson shares how the studio replaced multiple legacy DAMs and siloed tools with a centralized platform that provides internal teams and external partners with secure access to final, approved marketing assets, including trailers, artwork, and promotional materials.

Start your day with a bite to eat and a chance to visit the exhibition.

In a world where every new tool is hailed as “transformative,” Creative Technology faces a unique challenge: how do we define a discipline that sits at the intersection of imagination, engineering, and cultural relevance, without being drowned out by hype?

AI, XR, and the Evolution of Fan Interaction

Market reality

• Fan engagement is shifting from broadcast to participation
• AI and XR technologies are redefining the fan journey

Covering

• Conversational AI companions 
• Personalised media outputs 
• Immersive AR/VR experiences

All blur the line between digital and physical environments.