Leveraging DAM to Engage and Connect with Visitors

Background:

Following the relaunch of the National Gallery of Art website, we asked: How can our teams work even closer together to continue creating engaging digital experiences for in-person and online visitors?

Located in the heart of Washington, D.C., the National Gallery of Art houses an internationally recognized collection and welcomes nearly five million visitors annually, engaging even more people online.

Covering:

The HIVE at 10: World Wildlife Fund's (WWF’s) Challenges in Managing and Mobilizing Visual Assets for Planetary Protection

Originally developed to centralize and safeguard high-quality photo and video assets, WWF’s digital asset management platform - the HIVE - has had 10 years of enormous growth, adaption, and strategic alignment with the ever-changing needs of an expanding nonprofit global organization. 

Global DAM: Lessons from the Trenches

A high-level conversation with DAM leaders from three global enterprises, each representing a different phase of their DAM evolution

From early-stage implementation to mid-journey scaling and advanced maturity, the leaders share firsthand experiences, challenges, and solutions that are shaping their organizations' DAM strategies.

Including:

Winning Fans in the Digital Arena: Leveraging DAM for the Modern Sports Audience

The Requirements:

In today's rapidly evolving digital landscape, sports teams, leagues, and broadcasters must meet fans where they are – on mobile-first, visually driven platforms like Instagram, TikTok, YouTube Shorts, and Snapchat.

The Response:

Multiple views from panel members on how DAM powers the full potential of social media to:

AI-Tech Play Off 2025: The Battle for the Tech Trophy

This exciting competition will feature four leading-edge AI vendors who will compete in demonstrating how their technology is revolutionizing content and asset management. The session will provide live demos highlighting how AI can transform workflows, automate metadata, enhance search capabilities, streamline rights management and optimize asset distribution.

Attendees will have the opportunity to vote for the AI solution they believe will have the most significant impact on their DAM strategy.

DAM Integration at CHG Healthcare: Plug-and-Play or Puzzle Piece?

Questions:

As content demand and tech stacks grow increasingly complex, DAM systems promise to be a single source of truth. But how well do they integrate with:

• Creative tools.
• Project management platforms.
• Content delivery channels.

Can they truly automate workflows and reduce manual work?

Issues and answers:

Metadata, Rights, and Meaningful Change: Building a Scalable Framework for Governance and Reuse

Fact:

When metadata, legal permissions, and asset usage rights don’t align, teams face delays, compliance risks, and barriers to content reuse.

Solution:

Agenda

A Note from Daniel Luper, Managing Director, Henry Stewart Events 

This year’s DAM program is all about action, innovation - and real results.

You’ll hear from the teams behind WWF’s global storytelling engine, the National Gallery of Art’s AI-powered web relaunch, and Esri’s game-changing approach to rights and reuse. We’re digging into what’s working now: seamless integrations, smart governance, future-proof workflows, and fan-first content strategies.