Emma has deep expertise in building and optimising in-house agencies. She led the development of PMI’s Global in-house studio, where she navigated the challenges of scaling operations, assembling top-tier talent, and delivering global creative excellence within a brand environment.
Before moving brand-side, Emma spent 20 years leading client services and creative operations at top agencies. Having worked on both sides of the industry, she brings invaluable first-hand experience in building, managing, and evolving high-performing creative operation solutions.