When your DAM slows you down, people work around it. Global publishing powerhouse Hachette Book Group, with over 600,000 active titles, was managing them all on an outdated system plagued by speed and reliability issues. Partnering with Aprimo, they launched a scalable DAM that re-energized users, streamlined catalog workflows, and automated what was once fully manual.
Join this session to learn how HBG:
- Rolled out features users actually wanted
- Expanded adoption across teams and new acquisitions
- Turned reluctant users into active champions
Get real-world lessons to make your DAM faster, smarter, and loved by its users.