Background:
Arc'teryx is one of the world’s most rapidly expanding brands in outdoor sports and apparel.
Presenting:
The strategic imperatives and execution-excellence that defined the end-to-end implementation of Arc'teryx's first ever DAM system.
Unparalleled, in-depth insights into:
- The process from initial discovery and vendor selection to the successful launch of its MVP (the initiative was a critical leap in operational agility, brand consistency, and global scalability, establishing a single source of truth for the entire organization).
- The technical complexities, challenges, and triumphs of this foundational project.
- The deliberate, campaign-driven approach taken to ensure widespread global visibility and user adoption to maximize its strategic impact across the enterprise (including how the DAM launch was transformed into an internal movement, fostering a culture of digital fluency and collaboration across all three North America, APAC and EMEA regions).
How strategic foresight, meticulous execution, a robust internal adoption campaign, and the unwavering commitment to establishing a DAM as the definitive ‘Single Source of Truth’ can synergistically deploy transformative digital infrastructure, directly fuelling a brand's ascent in a highly competitive global landscape and setting new benchmarks for digital excellence.