Jason Carmel is the Global Lead of the Creative Data Group at creative at VML, a leading creative and technology agency. Jason uses his acumen in data and technology to craft award-winning creative work for leading brands worldwide. With over two decades of experience, Jason believes data should be more human, and an intrinsic part of the "great idea itself," rather than merely a tool for analysis. His leadership has been instrumental in evolving digital experiences for major brands like Nestle, Microsoft, and Coca-Cola, among others. Jason’s role within VML’s Enterprise Solutions is meeting the increased market demand for applications of AI, technology-driven transformation, and operational efficiencies, to solve complex business challenges.
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Jason Carmel
Global Creative Data and Tech Lead
VML