As chief creative officer at Saatchi & Saatchi, Elaine Cox is tasked with leading the creative teams in the Los Angeles and Dallas offices. In her role, Elaine is focused on Toyota and has been tasked with developing the Saatchi creative culture and point of view. Since joining Saatchi, Elaine has quickly made an impact on the Toyota business, leading the team on work for the brand’s NFL partnership and the highly lauded “Into the Wild” campaign for the Toyota 4Runner.
One of her proudest efforts was launching Loopholes Cereal, a subversive campaign aiming to help end period poverty--a problem with shockingly low awareness that affects 1 in 4 young people in the U.S. She has worked for iconic brands like E*TRADE, Levi's, Electronic Arts, Pepsi, Carl's Jr., Audible, and Google. Some of her favourite moments include making one of the top 5 TikTok challenges of all time, her work being applauded and shared by Gloria Steinem, creating branded content that won Fan Favourite at a major film festival, and when one of her gaming campaigns was so effective it had to be pulled so her client could keep up with demand.
Elaine has held creative leadership roles at 72andSunny, Heat, Pereira&O'Dell, and FCB and was an Adweek Senior Agency Leader You Should Watch in 2020. While Elaine’s range of work is diverse, it all has one thing in common: human connection. Whether that means using humour, emotion, or robot technology.