Tyra Hanshaw is a seasoned creative production executive with deep experience in production management spanning multiple disciplines. She has produced countless projects across commercial advertising, broadcast promotions, and digital marketing and has held positions in a diverse group of media, advertising, and production companies. 

Sharanya is a design leader, speaker, and mentor with 15+ years of experience shaping digital products that enhance the human experience. She specializes in experience design strategy, using a sharp, data-driven approach to solve complex problems.

As a programming designer and creative director, Patrik Hübner has been working at the intersection of design and technology for over 15 years. With a rich background in communication and brand design, he discovered generative design in 2014 and quickly became one of the few individuals to successfully establish this seamless blend of design, data and storytelling into cohesive visual and narrative branding systems on an international level.

How the Seattle Kraken, a professional ice hockey team, assessed their existing MAM system and the process they followed to select a new one.

It was essential to get the process right. There was no time for mistakes.

Does it have to be difficult? What can possibly go wrong!

Covering: 

• Carefully evaluate features.
• Gather user feedback.
• Secure buy-in from leadership.
• Find the solution that better supports and enhances your organization’s storytelling and its long-term vision.

As the Director of Streaming Media Operations at Tastemade, Akash is at the helm of managing the technical intricacies that power Tastemade's dynamic streaming channels. He is responsible for the end-to-end process of content operations, ensuring a seamless and engaging viewer experience across vMVPD, FAST, and VOD platforms.

Over the past five years, Akash has developed unique workflows to efficiently manage five channels in three languages across three verticals with distribution in 30+ global territories. 

Jen is a DAM expert with 15+ years of experience, leading Marketing & Creative Operations at Clear Channel Outdoor. She designs systems and workflows that help Marketing, Creative, and Sales teams quickly find assets, track usage, and work more efficiently. As CCO’s principal archivist, she also manages the company’s 120-year-old archive – one of the largest private OOH collections in the country.

With a background in library and information science, she’s passionate about organizing chaos, optimizing user experiences, and making DAM frictionless.

Kristina Huddart is an independent DAM consultant who helps brands and cultural heritage organizations to find, implement and make the most of their digital asset management (DAM) practices. For almost a decade, Kristina has helped firms build their DAM practices, continuously improve on processes, and grow user adoption to achieve maximum DAM return-on-investment. Serving clients from financial service providers, energy companies, beauty and wellness organizations, and cultural heritage organizations, she strives to deliver the best DAM solutions for your specific needs.