Question: How do you future-proof your DAM to maximize value before AI transforms everything?

Tip: Solid DAM fundamentals.

Answer: You need to lay the groundwork with a future-ready DAM foundation.

A high-energy, one-of-a-kind session designed to showcase the future of AI-driven solutions in Digital Asset Management.

Context:

The DAM landscape is evolving rapidly – and many enterprises are now looking beyond traditional use cases to embrace what industry insiders are calling DAM 4.0. What does that mean in practice?

Some answers:

This forward-looking panel will explore what’s next for DAM as it becomes more embedded, intelligent, and strategic throughout the enterprise.

Panel members will share how they are preparing their systems, teams, and strategies for the next generation of DAM.

AI is transforming how organizations create, manage, and deliver digital assets. But for DAM professionals, it is more than just creating and storing content. It is about how AI can enrich metadata, integrate with business data for approved usage, and support growing governance requirements that drive discovery, usage, and compliance.

Exhibition Opens - your chance to check out the live demos, to contrast and compare.

Networking prompt and let’s ‘break the ice’ - connect with someone you’ve not met before! Mingle with your peers. Take time to forge a new connection in your DAM community.

DAM New York Bingo - take a moment to join our bingo competition, which will be running throughout the event.

Celebrate the first day of the event at the drinks reception.

It's a great opportunity to wind down at the end of a busy first day and continue to talk to exhibitors, catch up with colleagues and enjoy the buzz of the fantastic exhibition.

The Requirements:

In today's rapidly evolving digital landscape, sports teams, leagues, and broadcasters must meet fans where they are – on mobile-first, visually driven platforms like Instagram, TikTok, YouTube Shorts, and Snapchat.

The Response:

Multiple views from panel members on how DAM powers the full potential of social media to:

A successful DAM implementation starts with running a smart, well-structured platform selection process. But anyone who’s been through it knows that’s easier said than done.

In this lively panel, we bring together DAM practitioners who have learned tough lessons through their own selection experience, and DAM platform providers who have seen what makes a selection process succeed, or stall.

Panelists will share practical tips and candid insights on:

Context:

DAM is often seen as a kind of library function that receives assets, metadata, and other information, organizes it all into a well-defined order, looks after it so we can use it again, and gives us the visibility to search, discover and request that material when we need it.

Whether you're managing hotel stays or manufactured goods, you deliver a product. 

Your DAM should reflect that. 

In this session, you'll hear how product-centric DAM strategies help organizations streamline operations, improve cross-channel consistency, and unlock new business value. 

Attendees will walk away with practical insights they can apply immediately, whether implementing DAM for the first time or optimizing an existing system.