Events DAM Sydney 2025 How DAM Supports and Underpins the Operational Process - the Benefits of Having an Integrated Ecosystem Underpinned by a DAM

Context:

Whilst a DAM supports structuring assets and metadata to ensure findability and reuse of master visual, audio and movable content, it is often disconnected from other day to day operational business tools used across an organisation. However, it is both expected and required that modern customer and employee experiences have rich content - content in which text and data to support the delivery of information in formats that suit each state of engagement.

So, what is to be done?

Events DAM Sydney 2025 Powerhouse Collection Digitisation

An in-depth presentation of the strategies and systems driving one of Australia’s most ambitious digitisation projects.

A comprehensive overview of POWERHOUSE's: 

  • Photographic methodologies.
  • Imaging equipment.
  • Visual standards.

Exploring: 

  • The development and application of POWERHOUSE’s style guide.
  • The integration of digital asset management systems.
  • The end-to-end workflows that support the digitisation of over 360,000 collection objects. 

Delivering:

Events Event Speaker Penny Reid

Penny is the Senior Designer and Brand Manager at Yarra Valley Water, where she sets the creative direction and ensures brand consistency for one of Victoria’s largest water utilities. With more than 15 years’ experience spanning creative agencies and in-house roles, Penny combines design expertise with a practical understanding of organisational needs and stakeholder priorities.

Events DAM Sydney 2025 Registration and Breakfast

Exhibition Opens - your chance to check out the live demos, to contrast and compare.

Networking prompt and let’s ‘break the ice’ - connect with someone you’ve not met before! Mingle with your peers. Take time to forge a new connection in your DAM community.

Events Event Speaker Nancy Colipe - DAM

Nancy is a trusted Creative Operations and MarTech Advisor with deep expertise in system-led transformation, particularly in the fields of Digital Asset Management, content lifecycle optimisation, and metadata governance. She has delivered impact across financial services, retail, SaaS, and FMCG for brands including L’Oréal Australia, Sanitarium, Youi Insurance, Mailchimp, and CGU.

Events Event Speaker Andrew Baker

Andrew is the founder and principal driver of Sesimi, a platform purpose-built from the ground up to transform content creation at scale. For more than a decade, he has been directly involved in the selection, development, and deployment of DAM and Creative Automation platforms on a global scale, working with enterprise brands across multiple continents.