Events Event Speaker Kristi Morrison-Clear

Kristi is the Digital Asset Manager at SharkNinja, supporting both the Shark and Ninja brands globally. She’s spent over a decade in Digital Asset Management, working across companies of all sizes - each with its own set of challenges and lessons. With a background in commercial photography, Kristi brings a creative eye and a practical approach to organizing and delivering digital content in an ever-changing landscape.

Kristi enjoys the variety that comes with the role, from solving complex workflow puzzles to collaborating with teams across the business.

Events DAM LA 2025 Day 2 Track 2 ‘Top Ten’ Things to Know About Metadata – YOUR Content and YOUR DAM Strategy Depend on it

Metadata matters because it gives structure and meaning to data associated with all that we do in our business and personal transactions. It records:

  • Where your content came from.
  • To whom the content belongs.
  • Where your content is going.
  • How the content may be used. 

Metadata is the foundation supporting your content – without it, your digital assets might be inaccessible, and your DAM useless.

Events DAM LA 2025 Day 2 Track 2 Mastering Video in Your DAM: Your Questions Answered

With video taking center stage in content strategies, many organizations are asking: How do we manage it effectively in our DAM?

A session devoted to answering your questions.

This dynamic, interactive panel is all about tackling your challenges, your concerns, your wish for answers. 

The expert panel is here to provide the insights you seek - fully prepared for questions about:

Events DAM LA 2025 Day 2 Track 2 Teeing up the MAM at TGL

Launching a MAM and a Golf League - Simultaneously

At TMRW Sports, we needed to address the growing challenge of implementing a new MAM. Largely to deal with where to put the 20,000 assets but mainly to ensure we were able to reach the growing demand from launching a new sports league, TGL, across multiple broadcasting platforms. 

Delivery required several key challenges to be met - all within 120 days.  

Challenges and objectives: 

Events DAM LA 2025 Day 2 Track 1 DAM LA 2025 Voices of DAM – Embracing DAM and the Digital Experience

We bring together key voices of DAM to talk openly about the DAM space, its evolution, its direction of travel. We’ll include insights, strategies, and take-home messages.

This is YOUR panel – a chance to analyze and evaluate. The panel members will interact with you, and so bring your burning questions, your thoughts, and opinions.

This is a great opportunity to engage with some of those leading the DAM conversation.

Events DAM LA 2025 Day 2 Track 1 Preserving the Final Frontier: Paramount's DAM Workflow for Star Trek Stills

Paramount’s DAM system currently hosts over 6 million unique assets, and that number is continually increasing.

An in-depth overview of the comprehensive preservation workflow employed by Paramount's Stills Archive team for preserving episodes of Star Trek.

The process encompasses every stage from receiving physical deliverables and rehousing materials to scanning, appending metadata, and uploading assets.

Each step is meticulously designed to enhance searchability within the DAM system, ensuring seamless access for both internal and external stakeholders.

Events DAM LA Day 2 Track 1 Powering the World of Content – Implementing Agile DAM to Adapt to Constantly Changing Content Needs

Developing a connected content strategy is no simple task. It typically involves business teams rather than cybrarians or IT specialists.

Aligning the content strategy with the overarching corporate strategy often proves more challenging than expected, especially when faced with frequently vague corporate strategies and the need to address rapidly changing content needs.