As a legacy broadcaster navigating a rapidly evolving digital landscape, ITV faced growing challenges managing the scale and complexity of its marketing assets. These include promotional video clips, images, and other materials distributed across fragmented systems and teams. In this session, Stephanie Gillott shares how ITV adopted an enterprise DAM solution to better support the marketing, merchandising, and publicity content tied to more than 15,000 hours of programming. This includes assets used in campaigns, partnerships, and distribution efforts.
The session explores ITV’s shift from bespoke legacy tools to a platform integrated with its broader rights and cataloging infrastructure. Learn how the DAM initiative is enabling scalable workflows, smarter asset packaging, and future-facing capabilities like AI-powered search. See how a unified platform is helping ITV increase content visibility, enforce rights usage, and align marketing operations with strategic business goals.