In the world of creative operations, complexity is inevitable—but chaos doesn’t have to be. Too often, brands rely on intricate models, formulas, and frameworks to optimize their marketing and creative workflows, yet the most critical ingredient for success is simple: visibility. What you can’t see, you can’t measure. And what you can't measure, you can't improve.

Creating More with Less, Faster and Better

Our context:

Growing health inequalities, longer NHS waiting times and increasing numbers of people being diagnosed mean cancer care is one of the biggest of all today’s public health crises.

As Creative Operations within a top-tier charity navigating turbulent economic times we have: 

The case for making Creative Operations the lynchpin that determines success 

Creative Operations must shape the business strategy not just be used to execute work

Observations:

ONE: Creative Operations thrives on transformation. As the landscape shifts, our ability to adapt and innovate is more vital than ever.

Louise will explore how brands are increasingly developing their own creative studios, moving beyond traditional external agency relationships. 

Drawing from experience at Trinny London, Louise will examine how in-house teams can adopt the agility and innovative approaches of agencies while leveraging cutting-edge technologies like AI to enhance creative production. 

With practical insights into balancing efficiency with quality and navigating the evolving landscape where brand creativity intersects with technological advancement.

Scaling creativity and efficiency in less than 12 months

The achievement:

Transformed an e-commerce studio into an internal production powerhouse for Zest, Sainsbury's in-house agency. 

What we did:

In an era defined by rapid technological advancements, it's imperative for organizations to adapt and harness the power of Artificial Intelligence (AI) to drive innovation and efficiency.

We’ll delve into the intricacies of integrating AI into creative workflows, exploring how it can streamline processes, enhance outcomes, and unlock new realms of creativity.

Setting the Stage for AI: Understanding the foundational elements necessary to successfully adopt AI in-house, including cultural readiness and technology infrastructure.

Whether you are part of a creative agency, in-house team, studio, production company or post house, it is fair to say that we are all facing the same challenges: Tough economic times, inflation, increasing production and resource costs, decreasing marketing budgets, job losses, recruitment freezes – all while working in an extremely competitive industry.