In an era defined by AI-generated content, geopolitical complexity and shifting cultural expectations, trust has perhaps become THE most valuable asset any activity commands.
Elisabeth Knulst, Managing Consultant, EMM Consultancy explores the relevance of ‘trust’ to DAM and how DAM professionals can lead in:
- Preserving content authenticity.
- Navigating global digital fragmentation.
- Ensuring that human creativity and ethics remain at the core of our increasingly automated systems.
An exploration of trust, its creation and preservation sets the stage for HS DAM Europe 2025. The fundamental question: how do we build systems - and cultures - that people can trust?